SwinglesOnline.com caters to singles and couples who partake in the swinging lifestyle. Suzanne Hecker, the company’s vice president of member services, told XBIZ the launch of the affiliate program was to reward its members.
“We feel compelled to share the profits with our members,” Hecker said. “But also feel that any action we can take to ensure the highest numbers of potential playmates are available to our members, not only rewards them monetarily, but also provides them the best opportunity to realize their fantasies, and engage in their lifestyle choice.”
Hecker said the site grows because of its members dedication.
“One of our members, for example, has referred almost 250 additional members to the site,” she said. “We have been very fortunate to have a loyal and vocal core group of members who understand our philosophy and have hungered for a site serving our niche in the adult matchmaking area.”
Webmasters can begin promoting SwinglesOnline.com and earn 50 percent recurring monthly commission on all paid memberships with monthly payouts. Other benefits include a five percent webmaster referral program.
“After evaluating many commercially available programs for managing our partnerships with affiliates, we decided to utilize CCBill as our affiliate program platform,” Hecker said. “Their great reputation combined with the opportunity for affiliate webmasters to combine their earnings from multiple programs convinced us that it offered the best solution both for us and our affiliate partners.”
Besides the financial benefits, Hecker said webmasters can enjoy being treated with a personal approach.
“We have a strong relationship with our members, and our owners are active in the lifestyle and on the site themselves,” she said.
According to Hecker, the future of the adult matchmaking service market is bright and believes the market will segment into niche category websites that each serve a fraction of the population.
“As little as two years ago the majority of lifestyle websites were general in nature, attempting to be all things to all swingers,” she said. “Likewise, the adult dating sphere was overwhelmingly dominated by the early entrants into the marketplace, such as AdultFriendFinder.
“Since then, we have seen literally hundreds of niche websites appear. These websites range from couples-only, regional sites and those serving fetishes outside of the mainstream of adult matchmaking, and we are confident that this trend will continue into the future.”
Hecker said she credits the appearance of white-label dating-site services, their low cost and open source scripts for allowing for a low entry price into the marketplace.
SwinglesOnline.com was launched in 2004. It is membership-based and allows users to upload photos and contact couples and singles active in the swingers lifestyle.