The upgrades have been performed in conjunction with WebQuest, which handled the new website's design and programming.
"I am thrilled to be working with WebQuest," Leone said. "I have been searching for a partnership like this for many years and I believe that WebQuest is the best company to represent my brand and new image."
"We are extremely excited to be working with Sunny," Cold Hard Cash Program Manager Christian Amico said. "Her overall attitude and work ethic is simply amazing, no other adult star today works this hard on her web presence."
"She has been involved in virtually every step of rebuilding the site and program, her input was a huge advantage as we re-developed her brand," Amico offered. "The new hardcore content we have been producing exclusively for the site (and webmaster program) is unbelievably hot and raw, it's a whole new look for Sunny having hardcore on her site for the first time ever, her fans and surfers will be amazed."
According to the company, the program offers all new affiliate marketing tools for promoting SunnyLeone.com, including new hosted video and picture galleries, downloadable boy-girl content, custom banners and more.
"ColdHardCash.com was built with a vision of creating and marketing truly unique and compelling sites that will provide real value to our surfers and offer amazing revenue opportunities to our affiliates," Amico added.
Sunny Leone is a former Penthouse Pet of the Year that has gone on to become one of the most popular contract stars for Vivid Entertainment. She has also developed her own production company, "SunLust Pictures," which will feature the star in a new style of hardcore titles that will be available on her website.
For more information, visit www.SunnyLeone.com.