Jenna Jameson Launches Fragrance Line

LOS ANGELES — Former adult star Jenna Jameson has launched her new fragrance line, “Heartbreaker.”

The line includes body lotion, bronzing oil, shimmer body cream and the perfume, which is available in three sizes — 3.4 oz., .5 oz. and 1.7 oz.

“The fragrance was developed by Jenna in conjunction with Mane fragrances,” a Dolce Vita New York representative told XBIZ. “She started with the concept that she wanted it to be for a successful businesswomen like herself.”

Currently the fragrance line is available nationwide on HeartbreakerByJenna.com as well as a few adult shops around the country.

The fragrance is sold on the site by DVNY, a subsidiary of First American Brands. According to DVNY, the contract between Jameson and First American Brands is for five years.

The DVNY representative also told XBIZ that the deal for the fragrance line was struck after an agent representing Jenna contacted the company.

The scent’s name is taken from Jameson’s famed backside tattoo.

“The charm around the bottle as well as the hearts on the packaging all relate to the tattoo,” DVNY told XBIZ.

“Full distribution of the product will begin mid-June,” the company said.

While Jameson has crossed over into mainstream as an icon, mainstream advertising for her fragrance is yet to be determined, according to DVNY.

The fragrance is described as “a fresh splash of sparkling raspberry champagne garnished with lovely rose petals.”

HeartbreakerByJenna.com currently offers visitors to the site an opportunity to register online to receive exclusive offers.

Customers receive a Heartbreaker by Jenna poster with purchase of the fragrance. The site offers 24/7 customer support via phone at (888) 355-3869 or live chat.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More