Jenna Jameson Launches Fragrance Line

LOS ANGELES — Former adult star Jenna Jameson has launched her new fragrance line, “Heartbreaker.”

The line includes body lotion, bronzing oil, shimmer body cream and the perfume, which is available in three sizes — 3.4 oz., .5 oz. and 1.7 oz.

“The fragrance was developed by Jenna in conjunction with Mane fragrances,” a Dolce Vita New York representative told XBIZ. “She started with the concept that she wanted it to be for a successful businesswomen like herself.”

Currently the fragrance line is available nationwide on HeartbreakerByJenna.com as well as a few adult shops around the country.

The fragrance is sold on the site by DVNY, a subsidiary of First American Brands. According to DVNY, the contract between Jameson and First American Brands is for five years.

The DVNY representative also told XBIZ that the deal for the fragrance line was struck after an agent representing Jenna contacted the company.

The scent’s name is taken from Jameson’s famed backside tattoo.

“The charm around the bottle as well as the hearts on the packaging all relate to the tattoo,” DVNY told XBIZ.

“Full distribution of the product will begin mid-June,” the company said.

While Jameson has crossed over into mainstream as an icon, mainstream advertising for her fragrance is yet to be determined, according to DVNY.

The fragrance is described as “a fresh splash of sparkling raspberry champagne garnished with lovely rose petals.”

HeartbreakerByJenna.com currently offers visitors to the site an opportunity to register online to receive exclusive offers.

Customers receive a Heartbreaker by Jenna poster with purchase of the fragrance. The site offers 24/7 customer support via phone at (888) 355-3869 or live chat.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshlight Debuts Eila Adams Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Eila Adams.

BeYourLover Debuts 'Squeeze Me' Vibrator

Pleasure brand BeYourLover has introduced its Squeeze Me wearable vibrator.

Orion Debuts 'Rotating Masturbator' From Stroker Line

Orion Wholesale has introduced the Rotating Masturbator from its Stroker collection.

Pjur to Attend EroSpain, Marks 30th Anniversary

Pjur is celebrating its 30th anniversary while attending EroSpain 2025.

Luxus Inks Exclusive Europe Distro Deals With Rimba, Orion

Luxus has signed exclusive deals with Rimba and Orion for European distribution.

Ridmii Debuts Upgraded Sex Doll System

Pleasure brand Ridmii has introduced an upgraded version of its app-controlled sex doll system.

XBIZ Retreat Concludes With Business, Banter and Beach Vibes

The 2025 XBIZ Retreat in Miami wrapped last week with top vendors and key buyers immersing themselves in business while enjoying a relaxed environment, productive one-on-one meetings, and a dance party.

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Fleshlight Debuts Bootydevine Stroker

Fleshlight has introduced its new Pro Fleshlight stroker molded from Bootydevine.

Honey's Place Launches Revamped B2B Website

Pleasure product retailer Honey's Place has launched an updated website for wholesalers at HoneysPlace.com.

Show More