Street Royale Rebrands PureFCUK Label

JC Adams
PHILADELPHIA — Boutique company Street Royale Media has kicked off a branding campaign for all-male subsidiary line PureFCUK that includes a revamped website.

A newly installed web feature allows members and non-members to directly email performers who catch their eye.

"I recognize and understand instant gratification," said Street Royale president Charlot Aime. "PureFCUK fans want content available through all mediums. The staff under the PureFCUK brand will constantly explore quality features to enable our present and future fan base."

Their new affiliate program includes a 60 percent revenue split and access to exclusive content.

Street Royale said PureFCUK was founded "to portray ethnic performers in a genre that is more in line with how they individually identify — non-thug."

The label’s name — pronounced "pure fuck" — is intentionally misspelled. Debut title "Carlito Gets His Way" was released in 2008, followed by "Press Play" and "Urban Sex Heroes."

For wholesale-retail information, contact Street Royale via email or call (888) 325-1167.