"For the last two years we’ve been using third-party bid management and tracking applications that we always felt lacked in certain areas," Website MVP Director of Client Services John Cohen said. "We needed a more flexible platform that would cater to our small-to-mid-size business clientele — so we developed our own."
Pay-per-click search engine marketing helps webmasters get a website better positioning on major search engines when users make keyword searches. This process relies on factors including effective keyword selection, ad writing, landing-page optimization and bid management. Bid management software can streamline some of the redundant manual work in campaigns that can contain hundreds or thousands of keywords.
"We help businesses stay competitive and attract new customers by cost effectively marketing them across the Internet’s most popular search engines and news sites," Cohen said. "We also help businesses use email marketing to find new customers and cross-sell to existing ones."
Website MVP offers website development and online marketing services for small and medium-size businesses. Available services also include search engine marketing, email marketing, graphic design and business consulting.
For more information, email John Cohen at jcohen@websitemvp.com.