The redesign includes a cleaner look that jettisons the grungy font that used to welcome visitors to the site in favor of a basic, sans-serif header and a color scheme that includes a little more blue and a little less pink.
GodsGirls founder Annaliese told XBIZ that the site looked "fine," but that it needed a new look and some cleaner code.
"Gen-Y expects a little bit more from the Internet," she said. "The new site is standard noncompliant CSS with xhtml and no tables. The code is leaner. This redesign was all about optimizations. We wanted to increase the speed of the site and increase the interaction between users."
That focus on interaction drives the GodsGirls team, which focuses on helping users build real relationships with their tattooed and pierced models, all while updating the site 20 times a week.
"GodsGirls is a real community, first and foremost," Annalese said. "Our members are all meeting each other online and offline. They are meeting our models and people are forming lasting relationships of all kinds."
But along with fan interaction and more dynamic code, Annaliese said that she and her technical team sought to make it easier for fans to keep track of their favorite model — or models.
"The new site makes it incredibly easy for members to stay exactly up to date, in real time, with every change to the site that we make as well as every change that other users make to their journals, profiles, and other areas of the site," she said. "It also makes it very easy for members to access our huge video and photo content archives.”
GodsGirls makes its place among a growing number of adult sites that combine a narrow niche of models with social networking features. The site also distinguishes itself with its unusual name, which Annaliese said has attracted its share of hate mail.
"We aren't an anti-christian site," she said. "We aren't anti-anything. It's not like we all got together and decided to be scary and goth and worship the devil in our underwear. But I did, of course, realize the implications of the name and I did know that people would be up in arms and I'm still as amused about people's reactions as I always was.
“When someone sends us an email or a message via MySpace informing us that we're probably going to hell, it's like, 'Really? Because we thought for sure that if we all sat around and made out with each other that there was no way we wouldn't be in God's good graces."
For more information, visit GodsGirls.com.