The company, which was recently the subject of articles in the New York Times and the International Herald Tribune, has unscripted content that includes live swingers and private couples.
“U.S. is the overall best online market,” Carl Borowitz, Big Sister Media’s marketing manager, told XBIZ. “We have completely revamped our main paysite to be more suitable for the U.S. market.”
In addition to BigSisterLive.com, the company is developing SexClubLive.com and StrictlyReal.com, he said. Big Sister is also looking for distributors for its DVDs but that search has been slow because the distributors have been cautious, Borowitz said.
“They need a little bit more domestic presence from our side to decide,” he said. “U.S. is performing well for us in terms of online recently, no matter if we’re based in Europe or not — the idea speaks its own language.”
In the U.S., Big Sister is hoping that cable TV shows like those that air on Sky Italia and Television X in the U.K. catch on. The company also carries DVD titles such as "World Cup Love Truck" and "Extremely Perverted."
Last month, Big Sister announced a test broadcast of its new project — reality sex web TV.