The series, called "Interns," will have original and self-produced content. It made its debut at UBS’ 36th Annual Global Media Conference today. It will be available from Playboy's WAP and iPhone sites and distributed via the Playboy Audience Network (mPAN), which includes the Quattro Wireless Network, mywaves and Zannel.
The episodes follow three college interns from Playboy Enterprises' Fifth Avenue offices as they go about their business. The participants are Charlie Romano, 21, a St. John's University student from City Island, New York; Jonathan Golbe, 24, a Wesleyan University alumnae from Metuchen, New Jersey; and Ashley Taylor Rappaport, 20, a University of Delaware student from Marlboro, New Jersey.
"By developing entertaining and original mobile content, we can target the coveted, 18 to 24 year-old demographic — as well as advertisers — anytime and anywhere," said Edward Lang, Playboy Media Group vice president.
"We are very excited to unveil 'Interns,' one of many unique digital initiatives we have launched this year," he said.
Earlier this year, "Interns" was screened for students at the University of Illinois, USC, and New York University.
"We wanted to ensure that the 'Interns' program was not only entertaining but also relevant to this target demographic, which will drive students to engage with Playboy via their mobile phones," said Lisa Kolodny, Playboy marketing executive. "We believe that the best way to do this was to screen the series for students at various campuses across the country and then compile their feedback."
Numerous wireless-network carriers will offer the series throughout North America. Next year, the mobisodes will be available internationally in Europe, Asia, Australia, and South America. To view the trailer, visit PlayboyMobile.com.