Collider.com, launched earlier this month, is an entrepreneurial project of Warren Zide, a film producer who is president and CEO of ScoreRunner.com and Matinee Pictures & Management. The website includes news, film and TV reviews, as well as information on sports, gadgets and videogames.
In the initial contest, a Vivid Girl will post her picks to win pro football games on the Collider.com website each week. Visitors to the site will be able to post their own picks by emailing them to Collider.
Based on the outcome of the weekend’s games, one winner will be chosen at random from all those who beat the Vivid Girl and picks the most winners against the spread.
Prizes include Vivid-branded merchandise, including DVDs, posters, hats and T-shirts.
Steven Hirsch, co-founder and co-CEO of Vivid, said in a statement that this is the first of other contests and promotions in collaboration with Collider.
Zide, a producer of such hits as the Universal Pictures' “American Pie” three-picture franchise and New Line's “Final Destination” series, said he thinks the marketing deal with Vivid is a perfect fit.
"Our alliance with Vivid is an ideal complement to our site, which is designed to entertain and most likely, since we're awfully opinionated fellows, enrage," Zide said.
