Through October Pure Play Media has been offering $100 cash back to retailers placing orders of $250 or more. Pure Play Media also offered a deal of Private’s catalog that included select multiple disc sets and DVDs as low as $5.
“Going direct-to-retail affords us the opportunity to reach out to retailers and offer the type of promotions that give them additional incentives such as money back simply for doing what is necessary to run their business — ordering the best selling and newest titles,” Pure Play CEO Richard Arnold said. “We boost the amount of product they can order with special low prices on top-selling studios like Private, giving retailers more variety to in turn offer their customers.”