List Management and Your Proprietary Newsletter
Over the years there has been unending discussion and debate as to whether email is dead and the function and capabilities of mail lists and newsletters in the post CAN Spam era. Numerous industry attorneys have published guidelines for continued mailing and newsletter management, but as in so many things in business and life, it’s mostly just common sense. Here are some ideas generally encouraging the use of Push Technology to get your word out.
One requirement that likely provokes a ‘duh moment’ as you read this is to simply provide an obvious opt-in newsletter email collection field on your site, and an equally obvious opt-out on the newsletter. There are a multitude of services which allow you to easily manage subscribing and unsubscribing.
For already existing customers you would like to have receive your newsletter, send out an initial one-time option to subscribe – with an appropriate invitation - to a wide audience, and then respect the decisions of the recipients. Provide multiple alternatives, including email, RSS feed, and reading online only.
Don't subscribe someone who did not request your newsletter, and don't send messages to people unless they want to receive them from you. Otherwise, you will be viewed as a spammer and your messages will annoy the recipients rather than please them.
Store an archived copy of each newsletter. In each issue, include a link to the archives. This will allow others to link to your newsletters, and new subscribers the opportunity to review your historical text depending on your topic area and coverage.
If you are a member of multiple forums (Yeah, I know, Ha, Ha!) don't daisy bomb them all with the same message. If your thoughts are relevant to more than one of your forums, create a brief custom version of your thread in advance, specific to the environment of each forum. You know that each forum has its own core group different from every other and it is this group you must convince that your message is relevant, and then you can include a link to the full message which is posted elsewhere. Generally, the guideline is just community respect.
I think brevity is the keyword in emails and newsletters, and as Alec Helmy would confirm the Lord knows I’m not the one to write about that. Keep your newsletters short, succinct and vital. If possible, keep them to one page and your chances that they will be read increase geometrically. Always avoid sending messages with attachments. Post any necessary files on your site and include links instead.
If you include your name and contact information in each communication, people will know who sent it and whom to contact with feedback and suggestions. The more information you give them the more credible you become, as you help build a positive reputation for yourself and your company or organization. Building credibility and that positive reputation should always be foremost in your endeavors, and good luck pushing your important message!
Related Articles
Building an Email List the Right Way
Click Here for Additional Help Starting or Improving Your Online Business
Using Push Technology
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Essence Protection Brings Specialized Coverage to Adult Retail
For adult businesses, swimming against the mainstream current makes it hard to find an insurance company that can keep up. One company is aiming to change that.
Balancing Growth and Audience Loyalty as a Creator
When creators who have been around a while feel the pull to explore something new, a quiet fear often creeps in: What if growth and evolution end up costing me the audience I worked so hard to build?
How Retailers Can Get the Most Out of Trade Shows
Trade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your store.
NakedBakers on Stirring Up Flavor, Fantasy, and a Winning Moment
When NakedBakers heard her name announced as Female Streamer of the Year at the 2026 XMAs, she froze for an instant, caught between disbelief and pure joy.
How Promoting Wellness Fuels Retail Growth in Uncertain Times
My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.
Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care
During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.
How Pleasure Brands Can Capture Attention Through Press Trips
In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.
What to Know About Deepfakes, Likeness Rights, and Digital Consent
AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.
Key Strategies for Adapting to Stricter PCI Compliance Standards
When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.
Automating Retail Accounting With AI
With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.
