Rick Latona – This early Klixxx contributor and traffic expert shared this with us back in the day! Still relevant? You decide…
”I’m amazed how often we were right back in the early days of the World Wide Web. Just the other day I was pondering how during 1996 and 1997 you could walk down Sand Hill Road in Silicon Valley, mention the word search engine, and get a check from an investor. After all, we knew that with the billions of Web pages to come, we’d have to have a search engine to find anything. We were absolutely confident back then that most users would start at a search engine and surf from there. Thus - the birth of the portal.
Well, a couple of years later the advertising market fell through the floor and companies like Yahoo, Alta Vista and Lycos went crazy. They focused all their attention on crazy products and outsourced their actual search technology to Google!
Here we are in 2004, and all Microsoft, Yahoo and AOL spend their time thinking about is how to catch up to Google. Google kept it pure, and concentrated on what was right. Right, was having the best search engine technology. The savvy Internet user would certainly figure out which one was best, and set Google.com as their home page. This is exactly what has happened.
What does this have to do with the adult Internet space? Well, our top converting site in CJ Bucks is our all-access site www.adultvideoonline.com. Also, through Consumption Junction, nothing converts better than the Nasty Dollars all-access site and the other all-access sites we are sending traffic to. Does that mean that we were right in 1996 and 1997 with the super site? Did we spend the last six years thinking that we had to go niche only to find out we were just doing the super site wrong?
What about TGPs? In 1996 and 1997, you just wanted your site to be sticky and to attract return visitors. You didn't care if it was a free site. You knew that you would be building an asset that would make money for decades to come. Then we spent six years claiming that TGP traffic is the worst you can get. Flash forward to today and we all wish we owned the biggest TGP.
Am I on to something here? What else was right in '96 and '97?"
Again, Rick wrote this in 2004, the year Google went public. AOL is trying to decide what it should be now and Microsoft and Yahoo! are still trying to catch Google. TGP traffic is still reputed to be the worst, but everyone wants it. The all-access-pass has taken the place of the super site and the more things change, the more they remain the same ;-) Rick needs to give us some more predictions!
Flashback - First Adult B2B Blog
Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.
Click Here for Additional Help Starting or Improving Your Online Business
Flashback! Rick Latona 2004
Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
The 'Wall of Shame' in Adult Retail: Deterrent or Dilemma?
Retail theft affects all kinds of businesses, but adult retailers face unique challenges when it comes to loss prevention. One of the more controversial strategies some retailers have adopted is the “wall of shame,” a public display of shoplifters caught in the act.
Segpay Marks 20 Years of High-Risk Triumphs
Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.
The SCREEN Test: How to Prepare for Federal Age Verification
For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.
Mitigating Retail Shrink Through Intelligent Video Solutions
Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business owners don’t even realize.
How to Master Team Dynamics for Business Success
Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.
The Power of Authenticity in Selling Pleasure Products
I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.
Eight Steps to Fast-Track AI Site Approval for Processing
Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.
Dennis DeSantis on Building a Blockbuster Career in Adult Retail
The adult industry and the mainstream Hollywood scene often intersect, and few executives are more familiar with that crossover than Dennis DeSantis.
How to Secure High-Risk Transactions With Network Tokenization
Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.
'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections
Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!
