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WIA Profile: Danielle Waid

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

What's the inspiration/source of the nickname Twinkley?

I am still pursuing my broadcasting degree in hopes of starting my own network someday.

Everyone wants to know about the weirdo nickname it seems! Well, when I got into the industry forever ago (eight years) everyone had a nickname; it was absolutely unheard of to use your real name for doing biz in the industry. So I decided to go with a nickname some friends had given me while we were out clubbing one night — Twinkley. I am a happy ball of gigglyness when I'm intoxicated, and a friend busted out with "You twinkle [when] you're drunk" — and hence Twinkley was born. It fits my personality, drunk or not.

What's the most important thing for people keep in mind when purchasing traffic?

It's all about the math. No matter what you are looking to have the traffic do for you, it all comes down to how much you spend and what kind of return you get. The pricing model on traffic doesn't really matter in the end (flat rate, CPC, CPA, etc.), as long as you are seeing the ROI you are looking for. In the end, as long as the numbers add up for you, that's all that really matters.

Prior to working in the adult industry, what did you do for a living?

Oh goodness, this isn't very inspiring I suppose. I was a waitress, bartender and glorified secretary. I entered the industry five days before my 21st birthday, so I hadn't had much of a chance to spread my wings in the "real world." I consider it a good thing, as the real world has so many biases, closed minds and restrictions, I don't think I would have made it in a typical career for very long anyway — I was born to be in the biz.

If you could snap your fingers and change one thing about the industry, what would it be?

The missing aspects of professionalism. While I have always loved and appreciated the openness of this industry, there are many aspects of "real" business that would be helpful to the people working in the biz. There are too many scam artists and cheats out there even today, and some simple things such as binding contracts on agreements, would go a long way toward making sure that people aren't getting taken in. There is nothing wrong with the handshake deal, but I have seen a lot of people get burned in such deals, and waste a lot of time chasing deals down and trying to get them completed, as there was nothing in writing solidifying the details.

If you weren't in the adult industry, what field would you be working in?

Broadcasting, without a doubt. Ever since Dokk introduced me to Internet radio, and I started the "Pillow Talk" show years ago, I have been in love with the radio. I think the media has great power to influence people, and I love being the voice behind the mic. I am still pursuing my broadcasting degree in hopes of starting my own network someday.

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