In the world of adult content, where platforms play favorites and policy changes happen overnight, “link in bio” isn’t just a digital afterthought — it’s a frontline tool. A well-crafted link hub can turn a casual viewer into a paying customer. Yet far too many creators treat their link page like a neglected parking lot: messy and littered with broken promises.
Let’s change that.
The most effective link hubs are curated. They’re intentionally ordered, visually inviting and focused on conversion.
Below are some tips for optimizing your link hub. As you will see, it takes more than just throwing your platforms into a list. It’s about choosing the right tool, shaping the experience and making every click count — all while staying compliant with the ever-shifting rules of social media and billing platforms.
Mainstream Tools Aren’t Built for Us
For many creators, tools like Linktree or Beacons are the default go-to. They’re simple, widely known and easy to set up. But here’s the problem: These platforms weren’t built for the adult industry. They’re powered by mainstream ad networks and payment processors, which means content that even hints at sexuality can trigger a “shadow ban” or get your entire page pulled. Some creators wake up one morning to find that their link no longer works or their traffic has mysteriously disappeared.
That’s why adult creators need NSFW-friendly alternatives that respect the business we’re in. Tools like AllMyLinks and GetAllMyLinks were built with us in mind. They offer verified profiles, affiliate support, analytics and — most importantly — terms of service that don’t punish you for being a sex worker. They may not get the mainstream buzz, but in many ways, that’s their strength. They fly under the radar, but they do the job right.
Curate With Care
Once you’ve chosen your tool, the next question is: Are you using it effectively?
Most creators don’t regularly update their link in bio or test their links. Instead of actively guiding their fans toward conversion, they just list everything and hope something gets clicked. That’s not a strategy; that’s roulette.
The most effective link hubs are curated. They’re intentionally ordered, visually inviting and focused on conversion. Paid links — like OnlyFans, Fansly or clip stores — should sit front and center. Freebies and social platforms come after. Why? Because attention spans are short, so the first few links are the ones that matter most. Don’t bury your gold under your Instagram handle.
Language also plays a huge role. Generic buttons like “Subscribe Here” or “Cam Site” might be functional, but they don’t sell. A fan is more likely to click on “Watch Me Live” or “Unlock My Private Feed” because those phrases tap into desire. Every word in your link hub should act like a mini ad: punchy, clear and personal.
Some platforms let you embed previews in the form of images, GIFs or even short clips. Use that feature if you can do so while staying within the platform's rules. Visuals convert better than text alone — especially on mobile, where most users scroll fast and click impulsively.
Passive Income Lives Here Too
Your link hub can do more than just point fans toward platforms. It can also bring in passive income. Affiliate links are an easy way to generate extra revenue. If you promote a favorite toy, link to it with your partner code. If you’re on clip sites that offer referral payouts, add those too. Even tip jars or digital gift links can make a difference, especially when paired with a subtle incentive. A tip-for-a-pic promo, for example, can drive both engagement and cash.
That said, not all tracking is visible to fans. Smart creators hide tracking info in URLs using link shorteners like Bitly or Switchy.io to monitor what’s actually performing. You might think your tip jar is getting all the clicks, but the data could tell a different story. Without analytics, you’re guessing. With it, you’re optimizing.
Don’t Get Shadow-Banned Over Sloppy Linking
There are some risks to avoid. The fastest way to get shadow-banned is to link directly to explicit content from your Instagram or TikTok profile. Those platforms are hypersensitive to adult content; even if your link hub is technically allowed, the content you connect to can still trigger filters. That’s why it’s always better to use a neutral landing page as a buffer, with no nudity or explicit text in the preview.
It’s also smart to test your link from a burner account or a browser you’re not logged into. What you see as a creator isn’t always what the public sees. Broken links, loading errors or blocked previews can cost you clicks and income without you realizing it.
Your Link in Bio Is Prime Real Estate
Ultimately, your link in bio should reflect the same care you put into your content. It should be clean, compelling and conversion-focused. This is prime real estate, not just a utility. If it hasn’t been updated in three months, it’s probably costing you money. If your most recent promo isn’t reflected there, you’re losing momentum. If your traffic is flatlining, it might not be the algorithm — it might be your links.
Take 20 minutes this week and audit your setup. Check every link. Rewrite your calls to action. Swap out anything that isn’t performing. If your current tool is starting to feel like a liability, don’t wait for it to crash. Get an upgrade.
Your link in bio is more than just a line of text. It’s a bridge between interest and income. Build it with purpose, polish it with care and let it work for you, even when you’re offline.
Megan Stokes is co-founder of NMG Management, specializing in content distribution and management. As a veteran of the adult industry, she enjoys sharing the knowledge and data she has collected over time with those who seek her help.
