Before Luckless Holly became an adult content creator, she worked in a variety of roles such as gas station clerk, Victoria’s Secret sales associate and stay-at-home mom. She even managed and modeled for her clothing brand, Luckless Outfitters.
Asked what inspired the “luckless” theme of her brand, Holly shares that her life growing up was traumatizing. With a single mother who was addicted to prescription medications and in and out of relationships, life felt lonely, chaotic and uncertain.
I always try my best to mix my goofy personality and my sexy side in my videos, to give my fans a feel for who I really am and to let them know I’m more than just a pretty face.
To stay focused and motivated, she turned to drawing, photography and playing basketball. After becoming a mom at 19, she began looking for ways to earn more income on the side. In 2018, she posted photos of herself on a Facebook fan page, which unexpectedly took off. Soon thereafter, she decided to take the plunge into indie adult content creation.
Personally, Holly says, adult work has shaped her into a more confident woman, someone she never knew was buried underneath being “just a mom.” Professionally, it has shaped her into a businesswoman capable of creating multiple ventures — and constantly surprising herself with how much more she can take on.
At XBIZ Miami this past summer, it became clear that luck has finally turned for Luckless Holly, as she strode forth onto the stage at the XBIZ Creator Awards to accept the crown as Rising Premium Social Media Star. In this Creator of the Month interview, she opens up about her past life, her continued ascent into stardom and her hopes for the future.
XBIZ: Discuss the “Luckless Holly” brand and how you express yourself in a unique way: visually, through your content and via fan interactions.
Holly: The “Luckless Holly” name itself stems from a past with a lot of unfortunate events, but I try to think positive and give off positive energy through my content on social media. I always try my best to mix my goofy personality and my sexy side in my videos, to give my fans a feel for who I really am and to let them know I’m more than just a pretty face.
Most of my content was recorded in my bathroom, because it has super-good lighting due to the sunroof. I think some people recognize me as “that one girl stuck in her bathroom”! Even online, I am always the real me. I post and share my real life. I’m currently trying to learn to open up more and do live videos so my fans can chat with me.
I like to stay very engaged with my fans on all my platforms to the best of my ability, to let them know I see them and appreciate them so greatly. I also handle all my messages myself on my OnlyFans, even though it’s a lot of work for me. It’s very important for me to make those connections with my fans.
XBIZ: How do you stay organized and balance your time to keep on top of all your responsibilities?
Holly: I organize my multiple accounts using Google spreadsheets, making sure to mark everything I need to do in my calendar.
Most importantly, I try to treat it like a regular 9-to-5 job — even though I’m severely guilty of working way more than 9 to 5. When I can, I try to pick a day to make lots of content for the week, to make sure I always have something to post daily to all social platforms, because I do have things come up constantly, given the fact I am a mom and the unexpected happens often.
XBIZ: Talk about your approach to health and wellness.
Holly: I always try to make sure I get at least eight hours of sleep. A tired Holly is a useless Holly, especially since I’m self-employed and have nobody telling me what to do. I try my best to exercise at least an hour a day, mostly for my mental health. That’s my “me” time to listen to some music.
I would love to say that I eat healthy, but I’m still trying to work on that part because I’m an extremely picky eater and I seem to like bread and cheese a lot! When it comes to health and wellness, I’m also a huge believer in cutting out negative people from my life, whether they are friends or even family. Having people in your life who are not supportive of you, or people who make consistently poor choices in their own lives, can be super draining without you even realizing it.
XBIZ: What platforms are you most active and successful on in terms of promotion?
Holly: Currently, Facebook, Instagram and TikTok. I’m hoping to grow on X.com and Pornhub, to reach more new people. I’m also working on getting Twitch streaming going, to provide a more personal view into who I am and my day-to-day life. But I’m always looking for the best ways to reach people, so I’m on every platform.
XBIZ: Talk about your merch business and what kinds of products you like to create or sell.
Holly: I have a small shop that honestly could use more love, at LucklessHolly.com. I have all kinds of products, from personalized autographed content, worn clothing — lingerie I wear in my videos, socks and worn panties — to even sex toys. I would love to expand into creating my own clothing line specifically for the adult industry. Also in the works, I’m creating a calendar for my fans.
XBIZ: What was it like winning Rising Premium Social Media Star at the XBIZ Creator Awards?
Holly: I was super nervous to attend and was surprised that I was even nominated! I’d never attended an adult industry award ceremony. It also seemed as if everyone there knew each other, while I didn’t know anyone. But after a few vodka cranberries, I was feeling a little bit less nervous! When the time came for my category, I watched all these beautiful women’s intro videos and thought to myself, “I wonder which video they used for me?”
Then, unexpectedly, my name was announced as the winner. My heart dropped from excitement and I very awkwardly took the longest way to the stage due to being in such shock. It was an amazing feeling.
XBIZ: Any grand plans for the final months of 2023? How about long-term goals for the years to come?
Holly: My plan for the next few months is to finish unpacking the new home I purchased, as I’ve been slacking. I want to get my gym set up, to start getting back into fitness regularly and livestreaming my workouts. I’d like to get more professional photo shoots done, to complete my calendar and appear in more magazines.
Long-term goals are to invest, invest, invest! I’m fully aware that my looks will only last so long. I already have my first rental property and plan to continue to invest in real estate to secure myself a very nice retirement down the road.