Since launching in August 2021, premium social media platform My.Club has kept very busy indeed, leveraging the latest technology and helpful features to recruit and retain not only adult creators but also DJs, athletes, fitness models and people from all walks of life, newcomers and veterans alike.
My.Club has worked continuously to improve the tools and options it offers. Creators with an existing library can seamlessly migrate content from other platforms, making it easier for them to establish their presence on the platform. Versatile monetization mechanisms allow creators to set up multiple revenue streams, including membership bundles, pay-per-content, tips and mass messaging. Insightful analytics and detailed statistics enable a deeper understanding of audience and performance metrics, so creators can refine their content strategy. A broad range of payment options makes transactions easier for both creators and subscribers. My.Club has also partnered with sister cam site Stripchat to collaborate on mutually beneficial business development.
By staying in tune with creators, we can ensure that our platform continues to meet their needs and provide them with the support they need to be successful.
Now, in this company profile, My.Club unveils its strategies, inner workings and upcoming milestones.
XBIZ: Give us the elevator pitch for why a creator should join My.Club.
my.club: Joining My.Club is a game changer for creators. It’s an entry into a vibrant community of like-minded creators where your creativity takes center stage. My.Club empowers you with cutting-edge tools to effortlessly sell your content, whether it’s art, music, tutorials or anything else. Our robust fan engagement features facilitate direct connections with your audience, fostering meaningful relationships beyond transactions.
XBIZ: Talk about the technology powering My.Club and its unique features for creators.
my.club: My.Club employs machine learning algorithms to enhance user experience. These algorithms understand user preferences and behaviors, ensuring that users discover creators and content aligned with their interests. The platform is also designed to be fully mobile-responsive, enabling users and creators to engage seamlessly from any device. Additionally, we’re exploring AI technologies to revolutionize earnings for creators, although specific details are still forthcoming. Our commitment to innovation ensures that creators benefit from the latest advancements in AI, creating a win-win scenario for all.
XBIZ: What do Stripchat models gain by joining My.Club as well?
my.club: Stripchat is the leading platform in the adult content industry. That makes them an ideal partner. By collaborating, we aimed to provide Stripchat’s vast user base with a seamless way to link and centralize their content on My.Club. Our primary goal has always been to empower creators. By joining My.Club, models have an additional avenue to monetize their content, thereby increasing their overall revenue. We believe that by diversifying their content distribution, creators can reach a broader audience and enjoy more consistent earnings.
XBIZ: How does each platform strengthen the other?
my.club: The companies complement each other seamlessly. Stripchat is a live cam site, while My.Club is a premium content-selling platform. Creators can livestream on Stripchat to earn income from public and private shows while simultaneously generating passive income from content sales on My.Club. Importantly, creators with Stripchat accounts can easily transfer their existing content to My.Club with a single click, and they can direct traffic from their Stripchat profiles to their My.Club accounts, creating a synergy between the two platforms.
XBIZ: How do you gather and act upon feedback to continually evolve My.Club?
my.club: We actively seek feedback from creators and fans through a dedicated feedback form located at the bottom of our page. We consider every suggestion seriously and swiftly implement them into platform enhancements whenever possible. This feedback loop informs improvements in user interfaces, introduction of new features and refinement of content discovery algorithms like our recommendation system.
XBIZ: What is your approach to recruiting and retaining talent via marketing and ongoing support?
my.club: We’re all about supporting our creators every step of the way. We put in the work to create a brand that speaks to creators and makes them feel understood. We’re there when our creators need us. Our help center, emails and social media are always open. We also provide creators with a dedicated account manager to help them get started and troubleshoot any issues they may encounter.
Moreover, we believe that building a strong community is essential to retaining creators. Through features like clubs and social media integration, we encourage creators to engage with one another, share best practices and build their audiences.
Finally, we recognize that creators’ needs are constantly evolving. That’s why we’re committed to continuous improvement and regularly soliciting feedback from our users. By staying in tune with creators, we can ensure that our platform continues to meet their needs and provide them with the support they need to be successful.
XBIZ: What’s the team structure and workplace dynamic behind My.Club like?
my.club: The My.Club team is a dynamic and passionate group of professionals driven by their love for the work they do. Our development team consists of innovative individuals who push the boundaries of technology to create empowering features and a seamless user experience. Working alongside them, our email and marketing team excels at crafting strategies that resonate with our audience, ensuring My.Club remains a vibrant hub for creators and fans alike.
Behind the scenes, our leaders are visionaries who inspire the team, fostering a collaborative and inclusive workplace dynamic where creativity flourishes. Our workplace culture is characterized by a balance of hard work and enjoyable interactions, creating a fun and productive environment.
XBIZ: Discuss a few of your newest features.
my.club: Our standout feature is the personal page with a custom domain, an exclusive offering not found on other platforms. This feature allows creators to create a stunning landing page with a custom domain of their choice — .com, .net, etc. — that links to all their profiles, including their club. They can also incorporate responsive My.Club widgets to promote their club offerings. It’s a powerful promotion tool for sharing across social media without the risk of being banned, essentially serving as a personal website address.
Another valuable feature is the analytics page, providing creators with detailed statistics and insights about their audience, subscriptions, views, sales, members and more. This empowers creators to fine-tune their strategies for maximum profitability.
Lastly, we’re pioneers in offering studio accounts, enabling the management of an unlimited number of creators. This feature allows studio owners to track their club’s performance and manage multiple creators effectively.
XBIZ: What’s next for My.Club in terms of upcoming features or ventures?
my.club: We’re constantly working on launching new features for both creators and fans, so keep an eye out for exciting additions in the pipeline. We’re also enthusiastic about organizing contests for creators, offering them the chance to have fun while earning extra income. Stay tuned for more exciting developments!