Do you want to grow your fan base on premium social media platforms? Do you want to drive more traffic to your own website? Of course you do! The key is knowing how to leverage other platforms to promote your content. The beauty of social media is that it allows you to reach audiences in different ways and to engage users who might not otherwise see your content. Utilizing these platforms to their full potential can help you build relationships far and wide, so take the time to understand how each platform works. Here are some tips to help you use them to your advantage.
Choose Your Words Wisely
Hashtags are an incredibly powerful tool for content promotion. They can help your content get seen by more people.
When posting to various platforms, it’s important to be aware of your wording. Captivating, unique and compelling descriptions of your content can make the difference between someone clicking on your link or scrolling past. Try asking your viewers questions to increase audience engagement. Be concise, and make sure to use the right language for your target audience. With an ideal combination of words, you can create posts that will draw in readers, viewers and followers.
Master the Art of the Hashtag
Hashtags are an incredibly powerful tool for content promotion. They can help your content get seen by more people. It’s important to know how to use hashtags correctly; don’t go overboard and include too many, or use unrelated ones. Instead, pick a few relevant ones that your target audience will be searching for or could be interested in. Keep your hashtags short, with no spaces or special characters, and try not to repeat them in multiple consecutive posts if you want to maximize reach.
Be aware that some tags are flagged, so be sure to know the proper tags to use, such as #spicyaccountant or #cornstar. Even if your picture is G-rated, particular hashtags can lead to account restrictions. If you want to be extra cautious, you may want to avoid those tags altogether.
Play With Your Fans
Participating in some of the many fun “challenges” online is another great way to engage with users. Dance routines, popular voice-overs or a platform-enabled duet can all be great ways to show off your personality, and require minimal effort. You can also use these platforms as a way to bring awareness to causes that are near and dear to you, be it fundraising for an animal shelter or educating the public about your work. If you’re bored on set or getting a pedicure, do an AMA on Reddit, Twitter or Instagram Stories. An AMA is an easy way to interact with your fans without having to do a lot of additional work, plus you get to decide which questions to answer and which to ignore. This is also a great way to get some insight into what your fans enjoy most about you, or want to see more of.
One thing you always have to keep in mind is avoiding the dreaded “shadow-ban.” A shadow-ban can make it so that nobody except your existing followers can see your posts, or no one can look you up without knowing your exact username. Plus, shadow-bans make all those hashtags you worked so hard on useless, since they're now set to exclude your profile.
What can you do to avoid getting shadow-banned without totally toning down your content? The secret is to maximize SFW platforms to direct fans to your premium platforms. There are a number of do’s and don’ts to keep in mind.
Don’t violate their rules or post direct links to your VIP accounts; use Linktree-type aggregator sites that are SFW-friendly. Don’t engage with trolls; as much as you may want to fight in the comments, just block and move on. Maintain a balance with how much you post and comment, like and follow. Don’t start following every person you see on another creator’s account en masse, for instance. If you do that too much throughout the day, they may flag you as a bot account and shut you down. So take a break sometimes, and relax!
Direct Fans to Your Preferred Platform
Once you've taken the time to craft thoughtful, engaging content on one platform, you'll need to make sure that the audience knows where else to find you. Make sure you provide clear instructions so they know exactly where to go. If you only chat with subscribers on your premium social platform, for instance, let fans know that’s where to go. If your silly content is all on TikTok or if you get nerdy about video games on Discord, make that clear so your fans know which site best suits their needs. Use this opportunity to offer discounts, as well. A great way to see which SFW platform is gaining you new fans is to offer a discount to those who sub from a SFW site, with a unique promo code that will enable you to keep track of how many come your way and from where. This is a great way to know which platforms are working for you and which need to be adjusted.
More Platforms, More Exposure and More Fans
As you can see, it’s beneficial to be active and build a sustained presence on the content-promoting platforms you choose. This can not only boost your visibility, but also make you more interesting and engaging. Make sure always to use the appropriate words and hashtags to ensure your content is discoverable and categorized correctly, while updating your pages regularly and informing your fans of new content releases. Lastly, always try to direct your fans to the platform you want them to be engaging with.
Following these tips should help any content creator use social media platforms to promote their NSFW content more effectively. Good luck!
Megan Stokes is co-founder of NMG Management, a content distribution and management firm. As a veteran of the adult industry, she enjoys sharing the knowledge and data she has collected over time with those who seek her help.