opinion

Effectively Directing Fan Traffic From Social Media

Effectively Directing Fan Traffic From Social Media

Do you want to grow your fan base on premium social media platforms? Do you want to drive more traffic to your own website? Of course you do! The key is knowing how to leverage other platforms to promote your content. The beauty of social media is that it allows you to reach audiences in different ways and to engage users who might not otherwise see your content. Utilizing these platforms to their full potential can help you build relationships far and wide, so take the time to understand how each platform works. Here are some tips to help you use them to your advantage.

Choose Your Words Wisely

Hashtags are an incredibly powerful tool for content promotion. They can help your content get seen by more people.

When posting to various platforms, it’s important to be aware of your wording. Captivating, unique and compelling descriptions of your content can make the difference between someone clicking on your link or scrolling past. Try asking your viewers questions to increase audience engagement. Be concise, and make sure to use the right language for your target audience. With an ideal combination of words, you can create posts that will draw in readers, viewers and followers.

Master the Art of the Hashtag

Hashtags are an incredibly powerful tool for content promotion. They can help your content get seen by more people. It’s important to know how to use hashtags correctly; don’t go overboard and include too many, or use unrelated ones. Instead, pick a few relevant ones that your target audience will be searching for or could be interested in. Keep your hashtags short, with no spaces or special characters, and try not to repeat them in multiple consecutive posts if you want to maximize reach.

Be aware that some tags are flagged, so be sure to know the proper tags to use, such as #spicyaccountant or #cornstar. Even if your picture is G-rated, particular hashtags can lead to account restrictions. If you want to be extra cautious, you may want to avoid those tags altogether.

Play With Your Fans

Participating in some of the many fun “challenges” online is another great way to engage with users. Dance routines, popular voice-overs or a platform-enabled duet can all be great ways to show off your personality, and require minimal effort. You can also use these platforms as a way to bring awareness to causes that are near and dear to you, be it fundraising for an animal shelter or educating the public about your work. If you’re bored on set or getting a pedicure, do an AMA on Reddit, Twitter or Instagram Stories. An AMA is an easy way to interact with your fans without having to do a lot of additional work, plus you get to decide which questions to answer and which to ignore. This is also a great way to get some insight into what your fans enjoy most about you, or want to see more of.

The S-Word

One thing you always have to keep in mind is avoiding the dreaded “shadow-ban.” A shadow-ban can make it so that nobody except your existing followers can see your posts, or no one can look you up without knowing your exact username. Plus, shadow-bans make all those hashtags you worked so hard on useless, since they're now set to exclude your profile.

What can you do to avoid getting shadow-banned without totally toning down your content? The secret is to maximize SFW platforms to direct fans to your premium platforms. There are a number of do’s and don’ts to keep in mind.

Don’t violate their rules or post direct links to your VIP accounts; use Linktree-type aggregator sites that are SFW-friendly. Don’t engage with trolls; as much as you may want to fight in the comments, just block and move on. Maintain a balance with how much you post and comment, like and follow. Don’t start following every person you see on another creator’s account en masse, for instance. If you do that too much throughout the day, they may flag you as a bot account and shut you down. So take a break sometimes, and relax!

Direct Fans to Your Preferred Platform

Once you've taken the time to craft thoughtful, engaging content on one platform, you'll need to make sure that the audience knows where else to find you. Make sure you provide clear instructions so they know exactly where to go. If you only chat with subscribers on your premium social platform, for instance, let fans know that’s where to go. If your silly content is all on TikTok or if you get nerdy about video games on Discord, make that clear so your fans know which site best suits their needs. Use this opportunity to offer discounts, as well. A great way to see which SFW platform is gaining you new fans is to offer a discount to those who sub from a SFW site, with a unique promo code that will enable you to keep track of how many come your way and from where. This is a great way to know which platforms are working for you and which need to be adjusted.

More Platforms, More Exposure and More Fans

As you can see, it’s beneficial to be active and build a sustained presence on the content-promoting platforms you choose. This can not only boost your visibility, but also make you more interesting and engaging. Make sure always to use the appropriate words and hashtags to ensure your content is discoverable and categorized correctly, while updating your pages regularly and informing your fans of new content releases. Lastly, always try to direct your fans to the platform you want them to be engaging with.

Following these tips should help any content creator use social media platforms to promote their NSFW content more effectively. Good luck!

Megan Stokes is co-founder of NMG Management, a content distribution and management firm. As a veteran of the adult industry, she enjoys sharing the knowledge and data she has collected over time with those who seek her help.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More