Don’t believe people who claim SEO is no longer effective. Google has been rolling out countless updates, but these are all aimed to close commonly exploited loopholes. Sure, trading links with anyone and everyone is no longer effective, but that’s not really “SEO.” SEO has evolved to be less about black hat tricks and more about long-term focused search marketing strategies.
The five simple strategies listed below are designed to enable you to do SEO the right way and put in the time and effort necessary to rank your adult sites. They may not make you an overnight SEO sensation, but they can provide you with the tools necessary to raise the standing of your site and its pages in the SERPs over time.
If visitors have trouble accessing your site due to excessive loading time, or if they can’t find the content they want easily, they will quickly move on to another site, which will not help your position in the SERPs.
For custom strategies developed for your own site please visit AdultSEOPartners.com and reach out to us, we’ve been developing and managing custom strategies for many sites in the industry, both large and small, for the past seven years.
Always Put Your Visitors First
The key to effective SEO is the user experience (UX). If visitors to your page can’t find what they want to find when they want to find it, all your SEO efforts are likely to prove fruitless. Everything you do should be centered on making your site a place where people can find the content they want within seconds. Adult visitors are impulsive after all, so if you don’t categorize your content properly or don’t have enough variety, they’ll leave for other sites that they already know have what they’re looking for.
Remember that the primary job of a search engine is to offer people the content they are looking for. Thus, the factors used by search engines to determine rankings revolve around providing links to content that will offer their users the best possible experience.
If visitors have trouble accessing your site due to excessive loading time, or if they can’t find the content they want easily, they will quickly move on to another site, which will not help your position in the SERPs. To ensure that you’ve done everything you possibly can to provide visitors to your site with a positive experience, put yourself in their place.
Consider what the customer’s journey on your pages looks like, and what you can do to make it function smoothly. Focus on the following factors:
- How fast does your site load?
- Is the content your visitors are looking for available?
- Is navigating to the content they are looking for fast and intuitive?
- Does your site offer enough content to keep visitors coming back?
Effective SEO techniques provide positive answers to these questions with the end goal of helping consumers find the content they want as efficiently as possible.
Use Relationships to Build Links
Links figure highly in Google’s ranking algorithm, so doing your best to attract links from other high-quality adult sites is a surefire way to improve your site’s position in the SERPs. In recent years, Google has taken steps to prevent sites from link spamming so your site will only benefit from links that come from reputable and authoritative sites.
Attracting these types of links can be time-consuming, so it makes sense to take a broad-based approach to link-building. Instead of focusing all your link-building efforts online, consider attending industry shows where you can meet other webmasters as a way to find additional link generation opportunities. You can combine this in-person outreach like this with traditional link-building approaches such as emailing the webmasters of sites that you would like to have link to your site and featuring high quality content on your site that attracts organic links.
Choose Your Words Carefully
To obtain the best possible results from your SEO efforts, whether you run a cam site, tube or paysite, pay careful attention to the language you are using. The difference between using impactful language and verbiage that fails to inspire can have a significant effect on consumer interaction with your site.
A well-written headline can be the difference between a robust click-through rate (CTR) and an uninspiring one. Use powerful language and eye-grabbing keywords to increase audience engagement and conversion. One approach to improving the impact of your word usage is to use active language, which helps motivate people to act now. It is also important to use language that your visitors are likely to be familiar with — this is especially true when running a niche site.
To make sure that the language you are using fits your target audience, take the time to do some research on the sites of your competitors, and don’t be afraid to click three pages deep in Google. Just because a site doesn’t rank on the first page, doesn’t mean it’s not on its way there.
Come Up With a Plan
Rather than taking a scattershot approach and trying different SEO techniques in isolation, you are most likely to achieve good results by putting together a plan that enables you to use them all together. By writing down your SEO strategies and tactics and laying out a timeline, you can more effectively implement your plan and monitor its progress. Set up a checklist that provides a handy guide to the SEO steps you should be taking. Some handy tips for planning and implementing your SEO program:
- Place your keyword in the URL, title and content description (just don’t beat it up)
- Your titles should be less than 65 characters.
- Use both internal and external links.
- Makes sure that you label image alt-text to match photos.
- To boost CTRs place the keyword in the meta description.
- Format your sites using heading tags and short paragraphs.
- Optimize your pages for actions such as video views and sharing.
Be careful that you don’t get so carried away with the technical details that you neglect the user experience. Following SEO on-page tactics can only help you so much if your pages aren’t easy to navigate and your on-page functionality is not intuitive to use. If you put the client experience first in designing your page, you can always run down your checklist afterwards to make sure that you’ve covered all of your on-page SEO bases.
Use a Focused Keyword Strategy
Ranking for a competitive keyword can take a fair amount of time and money. As a result, the best approach to boosting your SERPs position is often to concentrate your keyword efforts as much as possible. Instead of trying to rank for a variety of keywords, pick one or two to start with and go from there.
Do your research to see what keyword(s) best fits your site/categories and then devise a comprehensive strategy around this insight. Make sure to look for long-tail keywords that fit your site well, as these can be easier to rank for than more commonly used keywords. It can take time to build up your ranking for a keyword, so persistence pays off when doing so.
Try to avoid the tendency to rapidly switch your focus from keyword to keyword if your initial keywords don’t deliver the results you had hoped for. While maintaining flexibility is important, if you are too quick to give up on a keyword, you risk wasting efforts that may have been successful if you had given them more time to bear fruit.
The takeaway is that when it comes to keywords, it’s better to be a master of a few keywords than a jack of many. By establishing your site as the go-to place for the best content, you are likely to draw more eyes your way than by attaining middle of the pack rankings in a variety of areas. Make yourself the authority on a certain area by orienting your on-page content towards offering what your visitors want to see. Setting up an efficient internal linking architecture within your site helps you funnel visitors to where they need to be to help monetize your adult site.
Adrian “Yo Adrian” DeGus is a 15-year adult industry veteran and founder of AdultSEOPartners.com, a professional adult SEO agency catering to large established adult sites. DeGus, who has provided advanced consulting services to many leading sites in the adult industry, also operates Adult SEO Training, a popular service that helps webmasters, program operators and affiliate managers to learn in-house SEO.