opinion

Streaming Video Still King, Report Says

Whether it involves connecting an HDMI cable from your desktop, laptop, gaming system or mobile device into your television set; using an external set-top media device; or taking advantage of the latest generation of Internet-enabled televisions, a growing number of consumers prefer to view online video using their TV as their platform of choice.

According to consumer-analytics company NPD, televisions have become the most popular way for many users to watch online streaming video, with 43 percent of survey respondents saying that their TV is their main platform for watching online videos; marking a significant increase from 2011’s 33 percent.

Regardless of the technologies used to deliver the content or the nature of the material itself, it is clear that a growing number of consumers are making the leap from viewing digital video content on computers to their phones and televisions.

The figure represents a swapping of popularity with desktop and laptop computers, which dropped from 2011’s 48 percent to 31 percent today, as consumer’s video viewing platform of choice.

The NPD report states that 10 percent of homes have televisions that are capable of connecting to the Internet, which are joined by other Internet-enabled devices that are increasing in popularity, such as Apple TVs, Blu-ray players, Sony PS3s and Microsoft Xbox 360s.

As for content, NPD notes that 40 percent of Internet-enabled television users are Netflix clients.

Other findings suggest that 47 percent of PS3, Wii and Xbox 360 video game console owners, along with 62 percent of streaming media set-top box owners and 21 percent of Blu-ray Disc player owners, use their devices to view online content including games, music and videos. Likewise for the 38 percent of respondents with computers that have direct-wired Internet connections to their televisions.

Not surprisingly, this trend is increasingly extending into the adult marketplace.

For example, Streamate’s new CamTV.com service brings live interactive sex shows to the viewer’s living room — providing one-on-one webcam action, for a fee, via adult pay-per-view, using an Internet-connected television. The program promises performers increased stardom and guaranteed earnings —accompanied by stricter regulations and technical requirements. The rules include a prohibition against the use of any illegal substances and a more robust respect for copyrights that prohibits the playing of background music, TV, and movies, and the use of copyrighted materials or devices in a sexual manner — with overseers that monitor the process for compliance.

The increased attention to maintaining standards is understandable, however, given the higher quality consumers expect from televised entertainment, as opposed to what they might find acceptable in the online realm; as well as the need to abide by existing laws that are better defined in the broadcast arena than they are for the Internet. Indeed, this tightening of terms may be the most difficult obstacle for adult content broadcasters seeking cable and satellite distribution deals.

But don’t think that just because these shows are on television that their content will be tame, since CamTV.com’s female-centric performances offer hardcore oral, vaginal and anal sex, in addition to solo-shows — although restrictions on specific sexual acts may be imposed by certain networks.

Other adult companies have made inroads into the set-top box market, with FyreTV, RampantTV, Wasteland and many more, capitalizing on the Apple TV, Roku, Boxee and FyreBoXXXfueled fantasies of porn punters everywhere.

Regardless of the technologies used to deliver the content or the nature of the material itself, it is clear that a growing number of consumers are making the leap from viewing digital video content on computers to their phones and televisions. This move provides an impetus to producers and marketers to cater to all screen sizes— big, small and center-stage in the living room.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair, thick-framed glasses and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More