For operators of adult subscription-based and other premium offer websites, building or revamping a join page that garners and increases sales is among the top priorities — but is a wearisome task that is often overlooked in the quest to simply duplicate other, unrefined efforts — for example, producing countless cookiecutter websites from a barely adequate template set.
Taking some time to polish your join pages, streamlining them for speed and user-friendliness and offering the right mix of terms and payment options is one of the basic keys to generating profits online.
By keeping your join page clean and testing for optimum text, offers and image placement, you can increase your paysite’s chances of making a sale.
Analytics fans will want to measure and understand the various statistics that can maximize profits, such as the number of raw and unique visitors hitting the join page, the number of unique visitors that hit the join form’s “submit” button, and the ratio between those submits and the total number of sales.
While the ratio between submits and sales can provide site owners with valuable information about their site’s traffic and billing companies; designers and copywriters are able to gauge the effectiveness of their efforts by keeping a close eye on the ratio between unique visitors viewing the join page and the number of purchase attempts those visitors make. The more folks hitting “submit,” the better, but you have to remember that testing is about percentages.
One important technique for improving your evaluations is A/B split testing, via which half of visitors view one content element, while the other half sees a second element. For example, testing the text for join page link-ins, to see which pulls better with your site’s traffic, i.e. “join now” or “get instant access.”
Likewise, split testing allows you to evaluate price points and join options. For example, offering a trial membership option to half of your visitors and no trial to the other half, to see its effect on ratios and profits. Once you know which of two options performs the best, then use the winner as the base (A) option and test others (B) against it. It is an ongoing process especially valuable for tour page optimization.
By keeping your join page clean and testing for optimum text, offers and image placement, you can increase your paysite’s chances of making a sale.