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Articles by Sarah Jayne Anderson

opinion

Paying Attention to Online Trends

The Internet moves pretty fast. If you don’t stop and look around once in a while, you could miss the profits that come from it. Popular culture moves more quickly than ever before. Within the space of as little as 24 hours somebody can go from obscurity to national, if not global, fame. For a short period of time they are the hottest topic around until something or somebody else takes over the spotlight. If you keep your eyes open for opportunities, those 15 minutes can translate into profit.

Sarah Jayne Anderson ·

'Tis The Season

Winter is here and for most of the population that means holiday season preparations have begun. For the adult industry that also means the convention season is rapidly approaching. As an affiliate manager, my attention will be focused on getting materials together for any advertising done at the shows and setting up meetings with existing and potential affiliates and business partners.

Sarah Jayne Anderson ·
opinion

Social Marketing - Changing Times

Marketing an adult affiliate program has always had an element of smoke and mirrors about it. We are, after all, in the entertainment industry and affiliate programs have acted much like entertainers. Chasing each other to put on the biggest and baddest show for their audience. The highest payouts, the most elaborate bonus offers, the most attention grabbing reps. It all worked too. It is what got affiliates through the door for the better part of a decade. Which is precisely why all the flash became expectant rather than exception. It is how the West was won but, if we look around now, where did it get us?

Sarah Jayne Anderson ·
opinion

Tweeting With Vigor

Being there may be half the battle in many aspects of life but when it comes to marketing your brand on Twitter, it is really just the first step. In many ways, it was the talent in the industry that showed the online marketers what could be accomplished. While some were skeptical of the marketing value of the service when it was in its infancy, performers were taking advantage of the lack of content restrictions to bring not only their bodies but their personalities to the public. Several years on and there is scarcely a performer, production company or affiliate program without a Twitter account.

Sarah Jayne Anderson ·
opinion

Don't Feed Trolls On The Boards

Over the years, I have often joked with friends that my epitaph will read “Sarah Jayne: I knew her from the boards.” I am one of the original board whores. My first steps in the industry being made with the help of the community of the now-defunct Porncity BBS and since then there has barely been an industry board which hasn’t had me as an active member at one time or another.

Sarah Jayne Anderson ·
opinion

Thinking Outside The Pornstar Box

Beauty is in the eye of the beholder. We have all heard the cliche. As an adult industry marketing professional though,the only beauty I truly care about is that in the eye of the credit card holder. My job is to assure the greatest return on my marketing efforts through catering to the fantasies of potential customers. Whatever those fantasies may happen to be.

Sarah Jayne Anderson ·