Articles by Lauren Bailey
opinion
Tips and Insights for Building Retail Success With Google Ads
Building a successful Google Ads campaign can be a time-consuming process, and tasks such as selecting the right setup and bidding strategy can feel overwhelming to those unfamiliar with the platform’s endless acronyms, like PMAX, SSC, LIA, DSA and ROAS.
opinion
Unleashing the Power of Account Management in Retail Affiliate Marketing
In today’s data-driven world, where analytics and automation dominate, many businesses tend to overlook the art and the importance of account management. They fail to recognize the power of “the human touch” in fostering meaningful connections and the potential that can arise from them.