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Articles by Larry Walters & Heather Schwarz

opinion

Can You Spam Under the CAN-SPAM Act?

After years of trying to pass uniform spam regulations without success, the United States Congress finally passed the Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM”), which requires e-mail marketers, amongst other things, to accurately identify themselves and to provide an e-mail opt-out. This article will briefly summarize the important features of the CAN-SPAM Act and examine the future of e-mail marketing.

Larry Walters & Heather Schwarz ·
opinion

Legal Issues Associated With Online Pharmacies: Part 2

In our first installment, we looked at the legality of selling drugs online, problems associated with online pharmacies, the impact of anti-spam legislation, and more. In today's conclusion, we'll examine the legal issues surrounding advertising online pharmacies and the future of this business model:

Larry Walters & Heather Schwarz ·
opinion

Legal Issues Associated With Online Pharmacies: Part 1

As adult webmasters continue to search for new ways to generate revenue and stay competitive, opportunities arise to participate in unique affiliate programs; each filling a perceived consumer need. The latest such craze relates to the online distribution of prescription drugs. Any webmaster considering such an affiliate program should carefully consider the legal and political issues relating to this business model.

Larry Walters & Heather Schwarz ·