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Articles by Kaitlyn Lembke

opinion

Tips for Retailers on Launching an In-House Brand

The key to owning or managing a thriving retail store or chain is finding unique ways to set your establishment apart from competitors. You have to bring something unique to the table — which is why many companies launch their own in-house brand.

Kaitlyn Lembke ·
opinion

Tips for Reeling in Retail Customers When Sales Dry Up

When consumers are recovering from holiday stress, shopping is the last thing on their minds. So once the holiday rush is over, retail businesses often struggle with a steep decline of sales leading into the new year. Still, not all good things must come to an end!

Kaitlyn Lembke ·
opinion

A Look at the Do's and Don'ts of Rebranding in Adult Retail

To ensure ongoing success, businesses need to keep up with the latest trends. That doesn’t mean jumping on every fad, but rather acknowledging the wants and needs of consumers and changing with the times.

Kaitlyn Lembke ·
opinion

How to Create a Motivating Environment Where Retail Staff Can Thrive

Many businesses reopening their doors post-pandemic encountered an unforeseen hurdle: customers returned in force, but staff dwindled. Staffing shortages forced some establishments to reduce their hours — or even permanently close their doors.

Kaitlyn Lembke ·
opinion

Tips for Optimizing Communication With In-Store Customers

Let’s start by acknowledging that working at an adult boutique is not like working in your typical retail setting. For instance, not all retail stores have the potential to save a marriage.

Kaitlyn Lembke ·