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Articles by Bjorn Andersen

opinion

Billing Trials Through SMS

Can SMS (Short Message Service) billing be successfully used to sell trial offers to European customers, and result in further purchases? Simply put, yes. By making the process easier for the potential member to sign up to take a peek and not have to worry about recurring bills or hidden charges, they'll be more ready and open to use their mobile phone to make a small payment.

Bjorn Andersen ·
opinion

SMS Billing Basics

SMS billing is gaining in popularity throughout the world, and while largely seen as an "alternative" billing method by US-based webmasters, for consumers – particularly in Europe – it has become one of the most popular options for paying for online content. Here's a brief introduction to familiarize you with the process, and possibilities.

Bjorn Andersen ·