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Articles by Autumn O’Bryan

opinion

The Rise of Eco-Friendly Manufacturing

We have all heard the buzz: Apple and Amazon pledge to be carbon-neutral by 2030-something, McDonald's, Microsoft and Samsung are incorporating sustainability practices into their businesses and our auto companies are switching to all-electric car manufacturing.

Autumn O’Bryan ·
opinion

Supercharge Sales With Point-of-Purchase Marketing

We all know the important role marketing plays in brick-and-mortar retail. It can be tempting to buy into the idea that products and fancy packaging speak for themselves, but this line of thinking may be costing you big. Enter point-of-purchase (POP) marketing.

Autumn O'Bryan ·
opinion

How to Inspire Retail Sales During the Valentine’s Day Shopping Season

It’s the season for love (as if our customers weren’t aware) and that means it’s time to gear up stores with eye-catching, romance-inspiring (and purchase-inspiring) displays.

Autumn O'Bryan ·