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Articles by Cheryl Cain

opinion

Sense and Civility

It’s all been said before, but it bears repeating: How you act online can impact your bottom line in many ways; including raising you to heightened levels of popularity and prosperity, or plunging you into the depths of isolation and professional poverty.

Cheryl Cain ·
opinion

A Comprehensive Approach

Whether you're an experienced webmaster developing a new premium website or a newbie looking to start your first paysite project, there are certain considerations that must be addressed, including how to manage, present and charge surfers for access to your content.

Cheryl Cain ·
opinion

Which Width Works?

Lately I've been seeing message board threads asking about the best screen size to design web pages for; a question for which there is no one "right" answer. There are several factors involved in deciding which resolution is the best choice for your particular project, but the question brings up issues far beyond this simple decision.

Cheryl Cain ·
opinion

Getting Your Name Out There

I've been thinking about a recent thread that I saw on the XBIZ boards where digitaldivas (DD) asked for some advice on website promotion and beyond. Things have changed significantly over the years in this arena and since every webmaster is interested in traffic building, I thought that this would be a great opportunity to spread the discussion further.

Cheryl Cain ·
profile

Put Your Best Foot Forward

In what promises to be its most heavily attended event yet, The Phoenix Forum returns to Arizona this week, set for another industry-leading round of networking and fun in the bright desert sun.

Cheryl Cain ·
opinion

It's All About Trust

For many operators of adult e-commerce websites, "porn" is the name of the game. These operators couldn't be more mistaken, however. The reality is that if you expect today's scam-weary consumer to whip out a credit card, then "trust" needs to be the name of the game. But how can this consumer trust be earned?

Cheryl Cain ·
opinion

Is She Live, Or Virtual?

Cybersex: it means different things to different people. For some, it's the fulfillment of fantasy from a distance, across the reaches of cyberspace, usually in the form of live chat and video (webcam) images of the actual person you are interacting with.

Cheryl Cain ·
opinion

A Helping Hand

The complexities of providing a competitive surfing experience in 2006 are simply beyond the skill set of all but the most versatile and experienced webmaster, who even if he or she has the skill, likely does not have the necessary amount of time – or money – to "do it all" themselves.

Cheryl Cain ·
opinion

Mainstream Possibilities

Webmasters who focus their efforts exclusively on adult entertainment offerings may be short-changing themselves by overlooking a major opportunity: marketing “mainstream” products and services to their website’s visitors.

Cheryl Cain ·
opinion

Once Bitten, Twice Shy...

So you want us to give you some work? It's not an uncommon request; every day folks old and new hit the message boards offering their services in hopes of drumming up some business.

Cheryl Cain ·
opinion

Cooking Up A Website

Whether you're building your first webpage or your ten thousandth, there are certain basic ingredients that are required in order to make it work. As with a culinary creation, what often separates one "dish" from another is the mix of ingredients along with the "special sauce" that one chef brings over another. So it goes with websites. Luckily it's easy to get a handle on the ingredients — and "spices" — that will allow the thoughtful webmaster to serve up a website that viewers will find "delicious."

Cheryl Cain ·
opinion

Staying In Touch

From email to instant messaging agents, group-level chatware to Internet-based telephony and beyond, there is an increasingly wide array of online communications options available for workers, team members, clients and more.

Cheryl Cain ·
opinion

Site Maps for SE Success

Of all of the working webmaster's most sought-after prizes, having a steady and increasing supply of fresh search engine traffic ranks among the highest.

Cheryl Cain ·
opinion

Marketing Materials

Adult webmastering is all about marketing – in our case, it's all about marketing adult entertainment through the multimedia communication medium known as the Internet – and sometimes beyond.

Cheryl Cain ·
opinion

Pay-Per-View Made Easy

In a recent article series in XBiz, Randall Crockett from DRM Networks outlined some of the reasons for — and techniques of implementing — pay-per-view content systems. While Crockett focused on delivering video-based content protected by a digital rights management (DRM) system, this isn't the only – or necessarily the "easiest" – method of building a pay-per-view website. Let's take a closer look:

Cheryl Cain ·
opinion

Blu-ray Basics

There's a revolution underway in the world of DVD recording and playback and its name is "Blu-ray" – a reference to the new technology's use of a blue-violet laser beam to read and write data, as opposed to the red laser beam which is commonly used on current optical disc technologies, including DVD, DVD±R, DVD±RW and DVD-RAM.

Cheryl Cain ·
opinion

New Horizons

There's a new year upon us, bringing with it the promise of new opportunities. How will you welcome these opportunities and what are they? While the answer to the first question will be based entirely on your ambition, energy level, desire to earn and desire to try out new things (or improve upon old ones), the second question requires a bit more thought.

Cheryl Cain ·
opinion

New Year's Resolutions

It's that time again already: in a few short days, the new year will be upon us, with all that it promises. For many, these promises are ones that we make to ourselves; so-called "New Year's Resolutions" usually involving the loss of weight or the gaining of profits, or the realization of some other personal or business goal or ambition...

Cheryl Cain ·
opinion

Expounding on Expectations

For some readers, the questions of "why would an adult industry trade publication want to run an article on 'expectations' and why should I care about it?" will be natural ones. The simple reasons include the facts that while we all deal with expectations on both personal and professional levels, the way in which we handle them can dramatically impact both our profitability at work – and our happiness at home – making a closer look at the subject a matter of "good business."

Cheryl Cain ·
opinion

Serializing for Success

Bummed out by dwindling profits and declining traffic levels? Perhaps its time to look at the content you're presenting, the way in which it is being marketed, and the method by which you hope to profit from it.

Cheryl Cain ·
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