Tara Acevedo

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Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing

Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet despite these obstacles, entrepreneurs are creating thriving online communities, driving consistent traffic and helping sexual wellness brands find their audience.

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Tara Acevedo Ties Fashion, Bondage With 'Tyes by Tara' Creations

In 2010, Tara Acevedo had recently graduated from an MBA program and was working at a hotel design firm in Denver, Colorado where her job was to design and spec hotel rooms. At the time, she had never planned to venture into entrepreneurship, but her plans changed after accessorizing a costume with a lace-adorned schoolgirl necktie.