Roux has landed a new consumer brand partnership with Hint Water after the company approached her directly to join its #ThirstTok campaign. The collaboration had been in development since May, with Hint inviting Roux to put her own spin on the campaign's playful premise. "Hint reaching out to me directly made this feel especially exciting," said Roux. "I love when a brand understands my sense of humor and gives me room to make something that feels natural for my audience. We had been working on it since May, so seeing the content get such a great response made the whole experience even better."
