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trends

Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing

Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet despite these obstacles, entrepreneurs are creating thriving online communities, driving consistent traffic and helping sexual wellness brands find their audience.

Ariana Rodriguez ·
trends

Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service

Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.

Ariana Rodriguez ·
profile

WIA Profile: Jane Morgan

The new world of pleasure products is a far cry from the days when adult boutiques were seedy “sex shops” where customers hid their faces while slinking out the door carrying vibrators in black plastic bags.

Women In Adult ·

Fun Factory, Japi Jane Partner for Chilean TV Show Appearance

Fun Factory was featured in the Chilean TV sex-ed show “Chatting Is a Pleasure,” hosted by sex educator and adult toy store owner Japi Jane.