Ironically, it was a single-use, disposable vibrating ring that became the foundation of The Screaming O, transforming a basic foil pouch into the launchpad for a pleasure-product brand that has endured for over two decades.
As the news coverage of COVID-19’s devastating impact on Wuhan, China increased, it wasn’t until March that it turned everybody’s world upside down. For the pleasure products industry, the pandemic’s impact was suddenly felt when the American attendees of Shots’ trade event in Ibiza had to quickly get home before the borders closed.
