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trends

Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service

Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.

Ariana Rodriguez ·

Lover's Lane Buys Northern Ohio Chain 'Ambiance'

Northeast Ohio pleasure product chain Ambiance has been sold to Michigan-based Lover’s Lane.

trends

Kink Report: Retailers Discuss Maximizing ‘Fifty Shades’-Inspired Sales

If the words “Fifty Shades of Grey” don’t trigger even the slightest need to roll your eyes, then you haven’t been in the pleasure products industry very long. Like every Hollywood pop phenomenon, the books and film have been overplayed and marketed to death.

Colleen Godin ·