Crush Entertainment Wins Settlement Against West Coast Productions

DETROIT — Crush Entertainment, owner of the ethnic niche affiliate program CashLikeWhoa.com and its flagship site AssLikeWhoa.com, has won an out-of-court settlement in a trademark infringement dispute against West Coast Productions.

Crush Entertainment alleged that West Coast Productions’ “Azz Like Whoa” DVD and video line released earlier this year would have misled the public into thinking the line was sponsored by or associated with Crush Entertainment’s “Ass Like Whoa,” which has been on the market since 2001.

West Coast Productions did not admit any wrongdoing but agreed to change the name of its series. In addition, the company must:

  • pay Crush Entertainment an undisclosed amount in damages;
  • pay all legal fees Crush Entertainment incurred diring the dispute;
  • stop production of its “Azz Like Whoa” line;
  • pay for a worldwide recall of all copies of the one title released in retail stores and online under that name;
  • never again use the name.
  • "The trademark ‘Ass Like Whoa’ is distinctive in the industry, and Crush Entertainment is smart to protect its valuable intellectual property asset,” said trademark attorney Holly Pranger, who represented Crush Entertainment in the dispute. “The adult entertainment industry is built almost entirely on trademarks, performer names and copyrighted material.”

    West Coast Productions did not return a call from XBiz at the time of this posting.

    Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
    Reproduction in whole or in part in any form or medium without express written permission is prohibited.

    More News

    2026 XBIZ Exec Awards Nominees for Online Industry Announced

    XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

    AEBN Publishes Report on POV Trends

    AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

    Joybear Pictures to Launch 'I Really Love' Studio Imprint

    Joybear Pictures has announced that its new studio imprint, I Really Love, will launch in January.

    Pineapple Support to Host 'Life Transitions' Support Group

    Pineapple Support is hosting a free online support group on navigating transitional and liminal spaces.

    CamSoda Launches 'Trick or Tease' AI Companions

    CamSoda has launched its Halloween-themed Trick or Tease AI companions.

    Russian Lawmakers Call for Age Verification

    Two Russian lawmakers have called on the country’s government to implement age verification for adult content.

    British Documentary Spotlights XBIZ Amsterdam With Candid Conversations

    British creator and host Josh Pieters traveled to XBIZ Amsterdam to film a documentary about the annual European adult industry conference.

    XBIZ 2026 to Debut 'New Talent Go-See' Special Event

    XBIZ 2026, North America’s premier adult industry conference, will debut a special event designed to help new talent jump-start their careers: the New Talent Go-See.

    Penthouse Announces Digital Archive Launch

    Penthouse Magazine has announced that it will launch a comprehensive digital archive in 2026.

    Dreamcam Joins Pineapple Support as Supporter-Level Sponsor

    Dreamcam has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

    Show More