Study: A Blog Is Created Every Second

SAN FRANCISCO — Weblog tracker Technorati has released a report showing that the number of blogs has been doubling roughly semiannually and a new blog is created on the Internet every second.

Technorati itself tracks 14.4 million blogs, maintained on free, personal or corporate sites internationally. Of those blogs, 80,000 were created last month.

Technorati cited a Pew Research study that based a blog’s “importance” on how many other sites linked to it, thus the Technorati tracking service was born. The tracking service provides information on where a particular blog “stands” in terms of hyperlinks to it on the web.

Technorati founder and CEO David Sifry wrote that “moblogging,” or uploading blog entries from mobile phones — a practice brought to light in December’s Indonesian tsunami and June’s subway bombings in London — is another factor in the exponential growth of blogs.

In an ongoing metablog — or blog about blogs — Sifry will talk about the creation of advertorial blogs, fake blogs, spam blogs and blogger behavior, including posting practices and frequency.

Many free and licensed blogging services are available through companies like Google’s Blogger, MSN Spaces, AOL Journals and software like WordPress and Movable Type.

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