Under the five-year deal, Homegrown content will be available on a subscription or a la carte basis in parts of Eastern Europe, Western Europe, Asia, South America and North America.
In addition to distributing Homegrown pictures and video to cellphone users in those countries, Brickhouse Mobile also will help the company develop and sell original wallpapers and ringtones through a recently created WAP site as well as through Java and Brew applications.
“Homegrown Video is an institution within the industry,” Brickhouse Mobile President Clint Fayling said. “They have a very large appeal in both domestic and international markets, and we look forward to extending their community through wireless development.”
Fayling also stressed that Brickhouse works closely with industry associations, carriers and government organizations to ensure all content complies with U.S. and international standards and uses both credit card verification and user registration to prevent the content from being viewed by underage users.
Homegrown Video joins New Frontier Media, Wicked Pictures, Suze Randall and Falcon Studios as the latest Brickhouse Mobile partner in the adult entertainment industry.
Though they have been slow to gain ground in the United States, wireless adult products already are proving to be profitable ventures in Asia and Europe, where the average mobile user spends around $34 per year on erotic images and explicit videos.
French operator Orange said a quarter of all videos accessed over its service, accounting for about 3,300 hours of viewing each month, are adult.
Numbers like that have inspired Jupiter Research to forecast that revenues from mobile adult content will reach $1.9 billion by 2008, while Strategy Analytics predicts that global spending on adult mobile content could reach $5 billion by 2010.
