DevineToys Expands Company, Product Line

HOUSTON, Texas — Sexual accessories company DevineToys has expanded business with the addition of new color choices for its signature line of products.

DevineToys manufactures and distributes a collection of locking cases for adult pleasure items, condoms and other personal accoutrements. Founder and CEO Nina Helms started the business in 2003, basing the design and function of the collection on her own personal needs.

“Our inspiration for new product design comes from the source — the retail floor,” Helms told XBIZ. “And we aim to follow fashion trends for color and fabrication insight. People want to be chic on the street and in the bedroom.”

The company has introduced its Devine Carry-on in bubblegum pink, pearlized white and gunmetal silver in a faux crocodile fabric.

“The new colors really pop and are flying off the shelves,” said Nelly Hall of Condom Sense whose Portland, Maine-based chain carries the line.

“Women are now caring more about being elegant and practical in how they encase their personal pleasure items,” Hall said. “This bag is a great case for traveling discreetly and hygienically with your favorite pleasure piece, necessary contraceptives, extra batteries and personal lubricant.”

The Condom Cube and Devine Toy Box also are available in gunmetal, a move that Helm said will broaden color choices for men while still appealing to women.

In 2006 Helm collaborated with a former Estee Lauder cosmetologist to create Afterglow Toy/Personal Tissues, an anti-bacterial and anti-microbial product used for personal and toy cleanliness.

Last month, DevineToys moved its operations to a refurbished 1950's office and warehouse in the heart of Houston. According to Helm, DevineToys’ growing operations made the consolidation and move necessary to streamline efficiency.

“We are invigorated by this bold move in tight economic times,” Helms said. “Our decision to expand the line and move offices is based on the strength of the DevineToys brand and our loyal customer base.”

The entire DevineToys line can be viewed here .

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'Simone' Rabbit Vibe

Blush has debuted the Simone dual-stimulation rabbit vibrator.

Male Power Debuts New 'Liquid Onyx 2.0' Collection

Male Power has introduced the Liquid Onyx 2.0 line of men’s underwear.

Orion Unveils New Style From 'Svenjoyment Bondage' Line

Orion Wholesale has released a new style from its Svenjoyment Bondage line.

Full Circle Expands 'Dream Doll' Line of Sex Dolls

Full Circle has introduced Dick and Dale from its Dream Doll collection.

Liberator Inks Distro Deal With Osuga

Liberator has signed a deal with Osuga Toys for North American distribution.

Trump Tariffs Remain in Effect Pending Appeal of Trade Court Ruling

The U.S. Court of Appeals for the Federal Circuit on Thursday stayed an injunction by the U.S. Court of International Trade, delaying the trade court’s order blocking the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry.

Deviate Network Debuts 'Hotwife' Card Game for Couples

The Deviate Network has expanded its erotic card game series with DV8 Dare Intro to Hotwife Erotic Card Game.

Osuga Debuts 'Kiss' Vibrator

Pleasure brand Osuga has introduced its new Kiss vibrator.

Orion Expands Cottelli 'Bondage' Line

Orion Wholesale has added eight new lingerie sets to its Cottelli Bondage collection.

Show More