In addition to the channel, Hustler movies and products will be made available throughout Sex.com’s e-commerce platform, which includes an online retail store and VoD theatre.
According to a press release sent out today, Hustler, as "one of the worlds most recognized and respected adult brands," was hand-picked by Sex.com to join a select group of distinctive content producers.
The LFP channel will provide photo and video content, behind-the-scenes features about the Hustler culture, news and information about its lineup of stars, as well as a calendar of upcoming events and appearances and other content. The Hustler channel also will provide an opportunity for the public to interact with the people who work at Hustler.
“The strong combination of Sex.com and the array of Hustler products that we can offer, such as our DVDs, clothing and novelty items, is sure to generate huge consumer satisfaction and strong revenue for both companies,” LFP, Inc. President Michael H. Klein said. “We are confident that Del Anthony and his team are taking the Sex.com website in the right direction, and are thrilled to be on board with them.”
“We’re honored to have entered into this wonderful relationship with the great people at LFP,” Escom, LLC CEO Del Anthony said. “We aren’t adding many channel partners, so we want to make sure that we work with the best, and Hustler is certainly one of the best. We are pleased that they also recognize the opportunity that working with Sex.com offers, and we look forward to a long a prosperous association with this world renowned brand.”