PHS, Lucom Team Up for Distribution Overseas

PHOENIX — Brand management firm Lucom and novelty company PHS International have joined together to offer PHS’s M2M and Heart2Heart fetish lines to European customers.

Lucom will introduce the product lines at this month’s adult B2B trade show, the 2008 ETO Show in Birmingham, U.K. Annually, the show brings together more than 80 adult goods companies including distributors, wholesalers, manufacturers and webmasters.

Sometime this fall, couples-friendly H2H products and the M2M Men’s Luxury Leather collection will debut in stores throughout Europe and the U.K. PHS’s Fresh line will launch in Spring 2009.

“Choosing a partner in Europe was a necessity for building our brands on a worldwide level and Lucom was our first choice,” PHS President James Horne said. “Lucom masters the art of brand-building, and [Lucom owner] Alexander [Giebel]’s dedication to quality and professionalism has rewarded him global respect.”

Faced with meeting Europe’s stringent packaging standards required PHS to replace every metal fastening with nickel- and lead-free hardware. And product packaging is offered in French, German, Dutch, Spanish and English languages.

“These changes make the lines all the more attractive and friendly for the European market as a whole, both buyers and sellers,” Lucom owner Alexander Giebel said. “We are very confident that our partnership with PHS is going to be wildly successful.”

According to PHS Sales and Marketing Manager Michael Merrill, the decision to join with Lucom will help lower overseas shipping costs.

“This will allow our current customers to receive the same quality goods but at a much better price point, now that we’ve eliminated high shipping costs,” Merrill told XBIZ. “This new pricing structure will open up many new customers all across the continent.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More