Williams Trading Co. Picks Up Shunga Line

PENNSAUKEN, N.J.— Novelty and adult DVD distribution firm Williams Trading Co. has picked up the Shunga Erotic Art line for U.S. distribution.

The 35-year old company is a supplier of adult novelties, DVDs and videos.

Commercial Director for Shunga , Genevieve Lariviere told XBIZ that the company approached them to offer the line.

“Williams Trading Company is a key player in this business,” Lariviere told XBIZ. “They are exactly what we are looking for.”

The family-owned and -operated company sells everything from performer-themed novelties such as Belladonna’s Tie Me Spank Me Fuck Me Kit to Kim Kardashian’s sex tape with boyfriend and hip-hop artist Ray J.

The Shunga Art Collection offers 13 categories of products — massage oils, creams and candles, heating aphrodisiac oils, body powders, sensations balm, orgasm stimulation cream for women, lubricants, bath and shower gels, Dead Sea salts, natural herbal supplements, chocolate body paint and various luxury kits.

Shunga, a Japanese term for erotic pictures, is a couples-orientated line featuring its namesake on the packaging. The line is available in more than 70 countries through several boutiques, major department stores and high-end perfumeries such as Galleries Lafayette Paris, Marionnaud and Résonances.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Masturbator 11'

Orion Wholesale has introduced Masturbator 11 from its What You Never Expected (WYNE) line.

Tenga Debuts 2 New Vibrating Cock Rings

Pleasure brand Tenga has introduced its new paiRING and paiRING+ vibrating cock rings.

Calvista Now Shipping 'Romp' Line From WOW Tech

Calvista has reintroduced WOW Tech’s Romp line of pleasure products to the Australian and New Zealand markets.

OTouch Debuts 'Inscup 4' Stroker

OTouch has introduced its Inscup 4 masturbator.

Full Circle Introduces 2 New Display Planograms

Full Circle has debuted new display planograms for its jewelry line and its bullet vibe collection.

Creative Conceptions Debuts 'Skins' Non-Latex Condoms

Creative Conceptions has introduced the new Skins line of non-latex condoms.

Rouge Group Taps Sean Macauley for Global Sales Manager

U.K. pleasure brand Rouge Group has appointed Sean Macauley as its new global sales manager.

Male Power Debuts 'Gridlock'd' Collection

Male Power has introduced its new Gridlock’d collection of men's underwear.

B-Vibe, Gigi Engle Partner for 'Kink Starter Kit'

B-Vibe and author Gigi Engle have partnered for the limited-edition Kink Curious Kit.

Orion Debuts 'Vibepad Mini' Vibrator

Orion Wholesale has introduced its new Vibepad Mini vibrator.

Show More