Williams Trading Co. Picks Up Shunga Line

PENNSAUKEN, N.J.— Novelty and adult DVD distribution firm Williams Trading Co. has picked up the Shunga Erotic Art line for U.S. distribution.

The 35-year old company is a supplier of adult novelties, DVDs and videos.

Commercial Director for Shunga , Genevieve Lariviere told XBIZ that the company approached them to offer the line.

“Williams Trading Company is a key player in this business,” Lariviere told XBIZ. “They are exactly what we are looking for.”

The family-owned and -operated company sells everything from performer-themed novelties such as Belladonna’s Tie Me Spank Me Fuck Me Kit to Kim Kardashian’s sex tape with boyfriend and hip-hop artist Ray J.

The Shunga Art Collection offers 13 categories of products — massage oils, creams and candles, heating aphrodisiac oils, body powders, sensations balm, orgasm stimulation cream for women, lubricants, bath and shower gels, Dead Sea salts, natural herbal supplements, chocolate body paint and various luxury kits.

Shunga, a Japanese term for erotic pictures, is a couples-orientated line featuring its namesake on the packaging. The line is available in more than 70 countries through several boutiques, major department stores and high-end perfumeries such as Galleries Lafayette Paris, Marionnaud and Résonances.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Uncover Creations, Sinnovator Sign Distro Deal With Eagle Leather

Pleasure brands Uncover Creations and Sinnovator have inked a distribution deal with Eagle Leather for Australian distribution.

ProDx Health Introduces 'Alpha Male' Test

ProDx Health has introduced its new Alpha Male Home Collection Kit.

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Le Wand Introduces 'Dual Stimulation' Vibe Collection

Le Wand has debuted its new Dual Stimulation vibrator line.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Satisfyer Rebrands 'Pro 2 Kiss' Vibe as 'Deep Kiss'

Satisfyer has rebranded its Pro 2 Kiss mini vibe as the Deep Kiss.

Lovense Debuts 'Lush Mini' Wearable Egg Vibrator

Lovense has introduced its new remote-controlled Lush Mini wearable egg vibrator.

Show More