Marking the first time Titan parent company Io Group has branched out into a younger demographic of models, the new genre will feature only under-30 models and all content will be produced in Europe.
The first titles to emerge from TitanMen Fresh will be directed by European gay director Marcel Bruckmann and will be produced by the Man’s Art studio, both of which have signed exclusive contracts to work with Io Group’s new brand. Bruckmann and Titan CEO Bruce Cam have worked closely to ensure that TitanMen Fresh maintains the same signature style of Titan’s other brands, TitanMen and ManPlay.
The first titles produced under TitanMen Fresh will be "London Calling" and "Where Is Rico?" set for release in August.
"We looked at the market and saw a huge hole in high quality and affordable films featuring younger men,” Titan’s Keith Webb said. “By bringing the same high quality production values the TitanMen brand is synonymous with to this genre, we feel we can penetrate and expand this segment of the market quite successfully.”
TitanMen Fresh is expected to produce up to 12 titles per year for the next seven years that will be distributed worldwide for the Internet, video-on-demand, pay-per-view, streaming, cable, broadcast and satellite.
Man's Art will retain European DVD distribution rights for all TitanMen Fresh films.
