Redondo Beach, Calif., Mayor Honors ASACP's RTA Label

LOS ANGELES — The Association of Sites Advocating Child Protection (ASACP) has received a commendation from the city of Redondo Beach’s Mayor Michael A. Gin, honoring its RTA “Restricted To Adults” warning label for websites.

The commendation recognizes ASACP’s efforts to “effectively help parents prevent their children from viewing age-inappropriate content with the RTA ‘Restricted To Adults’ website label.” The certificate was issued to commemorate ASACP being named to the 2008 Associations Advance America Honor Roll, a national awards competition sponsored by the American Society of Association Executives (ASAE) and The Center for Association Leadership in Washington D.C. ASACP was only one of 15 organizations to receive this distinction from ASAE and was placed on the honor roll for its RTA website label.

“I am thrilled that my city recognized the efforts of ASACP to protect children online,” said ASACP CEO Joan Irvine, who lives in Redondo Beach. “We are honored to receive this award from Mayor Gin and we are grateful to everyone who has made this possible by labeling with RTA.”

The award can be seen on the ASACP website.

The RTA label was developed to be an easy to use and internationally recognized label that designates content for adults only. The RTA label is a unique string of meta data which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing age-inappropriate material. The RTA label is free. ASACP launched RTA in November 2006 and it now has over four million page link-ins.

Complete information about the RTA label and how to apply it is available at RTALabel.org.

Founded in 1996, the ASACP is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP also works to help parents prevent children from viewing age-inappropriate material online.

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