PhuckFu Masters will cater to the estimated 2.9 million Asian male porn surfers in the United States through GigaCash, which hosts 50 other sites and offers real-time statistic reports, free hosted galleries, a rewards program, sub account tracking, popup-free and link-to-join linking options, cross sales and webmaster referrals.
“There’s a demand from many Asian men to see guys like themselves portrayed as sex symbols instead of just as gay boy-toys, nerds or celibate martial artists,” Lee said, telling XBiz that he has received “humbling” support from Asian message boards.
“A lot of people tell me that it’s about time,” Lee said, recounting a message headed “Go, Asian brother!”
PhuckFu Masters is a weekly-updated series about two Asian men, Billy and Brandon, who learn the skills of the PhuckFu Masters. Along the way the pair cavorts with the likes of porn stars Victoria Gibbons and Brianna Bray.
Lee’s firm, Asians on Blondes, was founded last year to cater to the breakout niche.
"It is great to be working with my good friend Santino Lee again. He and Jack are great to work with and this is just the first of many projects we will be working on together,” Stephen Bugbee, vice president of GigaCash, said.
Lee said that the movies and the site poke fun at common perceptions of Asian males and Asian sexuality, with frequent references to kung fu, Chinese food delivery and, in a coming episode where the PhuckFu Masters visit an established porn studio for an audition, the common sterotype of Asian males only being seen in gay videos.
“This is an Asian Pride thing,” Lee told XBiz, “and people are coming out of the woodwork to find out about it.”
