Love hotels provide rooms to couples who otherwise have no place to consummate their relationship, whether they are escorts and their clients or relative strangers who met at a bar.
Once widespread and unregulated, Love hotels have recently taken a financial hit due to restrictions on where they can operate as well as their décor, prompting operators to become more innovative.
Unencumbered by the restrictions such as the 2257 record-keeping regulations U.S. producers have to deal with, many Love hotel proprietors hit upon the idea of boosting profits by bartering with customers.
The hotels waive room fees for patrons who consent to having their activities beamed out over live feed sites.
On site offering the feeds charges subscribers 1,200 yen, or about $10.50, per hour.
“Unlike edited adult video, live broadcasts of regular couples give off a sense of closeness that gives them greater appeal to users,” Kazuya Mori, a journalist who covers Japanese Internet trends, said.
"On the site where the footage is being shown, there's also a photo of the outside of the love hotel where the action is taking place.”
The hotels typically provide sunglasses to anybody who prefers to hide their face from the cameras.