Playboy Gambles on Poker Branding

BEVERLY HILLS, Calif. — Playboy Enterprises has entered a branding deal with Chris Moneymaker’s Moneymaker Gaming to lend its logo to several poker and casino-related products, the company announced today.

The Playboy Bunny image has emblazoned everything from cigarette lighters to car air fresheners since the 1960s, and it will now adorn high-end poker chips and poker tables alongside the Moneymaker brand.

Chris Moneymaker parlayed a $40 stake at the 2003 World Series of Poker into $2.9 million and has since attracted co-branding partners ranging from NASCAR drivers to Death Row Records.

"Poker is a logical brand extension for Playboy,” said Sarah Haney, director of entertainment licensing for the 50-year-old company. Haney described Moneymaker as an “overnight success” and said she saw the poker player’s World Series triumph as something attractive to the company’s vision of “the aspirational Playboy lifestyle.”

The Playboy chipsets, which retail from $350, will be available at PlayboyStore.com, MoneymakerGaming.com and the Playboy Concept Boutique in Las Vegas.

Other porn companies have jumped on the branding bandwagon this year, most notably Vivid, which has unleashed a string of products, from Vivid cosmetics to Vivid SUV rims. Britain’s RJ Mobile has partnered with Ron Jeremy to provide “groantones” for their cell phone service, and Seymore Butts has been trying to launch a party bus line.

Prior to this year, most hardcore companies and personalities had only ventured as far as marketing a line of novelties from California Exotics, PipeDream or Doc Johnson.

Playboy’s focus traditionally has been directed more toward the lifestyle aspect of its consumer base rather than the porn aspect, which is why the Bunny logo has become so distinctive.

"Poker and Playboy go hand in hand," said Moneymaker. "We're committed to making Playboy a dominant player at the poker table."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Michael Ninn Returns With 'Catherine' Sequel Made Entirely by AI

Veteran filmmaker Michael Ninn, though retired from the adult business for the past 10 years, recently unveiled a new episodic project titled "Catherine II: The Series," which serves as a sequel to his 2005 adult film "Catherine."

Alison Rey Stars in Latest From New Sensations

Alison Rey stars with Isiah Maxwell in the latest release from New Sensations.

Bad Bella Fronts Latest From MYLF

Bad Bella stars with Hayden Wild in the latest release from MYLF.

Abella Danger Opens Up Like Never Before in X3 Magazine

Powerhouse star Abella Danger lights up the latest issue of X3 magazine, the industry’s premier “authenticity first” publication spotlighting the real personalities, passions, and stories behind today’s top creators.

Pure Taboo Debuts Bree Mills Thriller 'Let Me In Too'

Reagan Foxx stars with Shay Sights in the latest thriller from Pure Taboo, titled “Let Me In Too.”

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Hookup Hotshot Adds TobyDick.com

Hookup Hotshot (HUHS) has added U.K. paysite TobyDick.com to its network.

Leana Lovings, Shay Sights Front 'Substance' Parody From Brazzers

Leana Lovings stars with Shay Sights in the latest release from Brazzers, a parody of "The Substance.”

Little Puck Stars in Latest Episode of 'The Bottom Floor' From Adult Time

Little Puck stars in the second episode of Adult Time series “The Bottom Floor,” titled “The Second Coming.”

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Show More