"The biggest thing commonly missing in affiliate programs is a feeling of community between webmasters. While it's true the affiliates within the same program compete with each other for traffic, each affiliate also benefits from the efforts of their brethren," Scott Trimble, affiliate director, said. "The more a surfer sees a particular brand, the more they begin to trust its integrity and the more likely they will be to buy it. Each individual affiliate benefits from the collective's promotion."
According to the company, "While most affiliate programs view their affiliates as competing entities with no real connection or partnership, MensNiche is building its business around the idea that all affiliates can benefit from a community based, co-operative program."
As part of this new focus, MensNiche will name an "Affiliate of the Month" based upon a mix of their participation in the company's forum, advice given to other affiliates, unique promotion and quantity of sales.
For more information, visit www.mensniche.com.