Playboy Plans Move Into Gay Market With Cable VOD

LOS ANGELES — Playboy Enterprises is planning a move into the gay market with softcore cable video-on-demand, XBIZ has learned.

With a working title of Gay Targeted VOD Package Service, Playboy plans to initially offer Time Warner Cable subscribers 20 hours of gay male programming. The service is slated to begin operating next month.

Although the Playboy brand has been linked with heterosexual men’s entertainment since its magazine's first issue in 1953, the company now describes itself more generally as "valuing sexiness and style" and is seeking more ways to diversify and boost its revenue.

Earlier this week Playboy said revenue dropped 8 percent compared to year-ago quarterly figures, with domestic TV revenue down by $2.6 million in the first three months of the year.

XBIZ learned of the move into the U.S. gay market in a letter dated March 31 to Time Warner Cable Vice President Melinda Witmer from Playboy President Bob Meyers, which added an amendment to its affiliation with the nation’s largest cable company.

According to the memo obtained by XBIZ, Playboy will offer “professionally produced adult programs selected by Playboy, targeted to the male gay community, edited to a standard no more explicit” than softcore pornography.

Each program in the package “may depict erect genitalia, male-on-male fellatio and simulated or implied sexual intercourse.”

But, according to the memo, content “shall not depict actual anal penetration, licking or anal sexual play of any kind.”

Male ejaculation and forced bondage also will be off limits.

Playboy officials did not immediately return phone calls to XBIZ.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Elegant Angel Premieres Jennifer White Showcase 'Hollywood Whore'

Jennifer White gets the spotlight in a new six-part showcase release from Elegant Angel.

Autumn Rain Headlines Latest From TransSensual

Autumn Rain stars with Little Puck in “Playtime with a TS MILF,” from TransSensual.

Adult Time Releases New 'Out of the Family' Episodes for 'Steptember'

Adult Time has released new episodes of “Out of the Family,” as part of its “Steptember” series programming.

Alina Lopez Stars in Final Installment of Blacked Feature 'The Blueprint'

Alina Lopez stars with Vixen Media Group exclusive Jason Luv in the final installment of Blacked's new feature, "The Blueprint."

Miss Lexa Makes Her Brazzers Debut

Miss Lexa has made her Brazzers debut alongside JMac in the studio's latest release, titled "Miss Lexa Is a Powerhouse."

Mag Numb Leads Latest From PlantsVsCunts

Mag Numb stars in the latest scene from Hentaied studio brand Plants Vs. Cunts, titled “The Book of Curses.”

Connie Perignon Makes Her Debut for Parasited

Connie Perignon has made her Parasited debut in “A Lesson She Will Payback,” directed by El Pacho.

Aubrey Kate Featured in Latest From Kink.com

Aubrey Kate stars with Sage Roux in the new scene from Kink.com, titled “A Hole for the Prison Guard.”

Stephanie Love, Elise London Topline 'Anal & MILFY' From LeWood

Stephanie Love and Elise London headline "Anal & MILFY," the latest release from directing duo LeWood (Francesca Le and Mark Wood) for Evil Angel.

Girthmasterr Makes His Brazzers Debut

Girthmasterr has made his Brazzers debut alongside Luna Star and multi-XMAs winner Angela White in the studio's latest release, titled "Welcumming Committee."

Show More