"Sales are up 7 percent over 2006," said Chad Davis, marketing director for Adam & Eve. "Because 2007 was a record-breaking year for us, we don't expect to top those numbers, but we have been more than pleased with our sales to date."
Davis told XBIZ that some of the company's success can be attributed to mainstream marketing.
"We are constantly advertising in new forms of media: newspapers, magazines, radio and TV," Davis told XBIZ. "We've found that that works extremely well for us right now."
Adam & Eve has been in business more than 35 years, serving more than 10 million customers.
Jennifer Alberry, director of Internet marketing for AdamEve.com, points out improvements in the website.
"Our search engine optimization has improved, which has led to a double-digit increase in natural search sales," Alberry said. "We continue to see an increase in adult toy sales, which has decreased the impact of lower DVD sales.
Davis expressed optimism for the future.
"We've been through ups and downs in our 35-plus-year existence," Davis said. "Adam & Eve was America's first adult source. We feel confident we will continue to grow."
