Moore will have the primary responsibility of overseeing all public relations, events and affiliate programs, as well as all online and offline promotional campaigns for all of the company's brands, exclusive models and products.
Moore also will be responsible for supervising the production and promotion of the popular club and bar DVD series, Club Channel 1.
"We have been beyond thrilled with Andy at C1R for over a year now," said director and C1R partner Chi Chi LaRue. "When the PR position became available, the decision was simple."
Moore has worked in the adult industry for the past five and a half years, serving a majority of that time as vice president of operations and development for EMMEDIA, Inc.
He also has an extensive background in entertainment and event production, working for the likes of Disney, NBC Universal and The LEGO Group.
Most recently, Moore served as director of online marketing for C1R, where he cultivated and managed relationships between the company and its web affiliates, as well as acted as webmaster for C1R.com and all other C1R web properties.
"I feel extremely honored that they've asked me to step into this position," Moore said. "I've loved every second of working with Channel 1, and this position will introduce new challenges that I'm eager to take on. Plus, being seen with the infamous Chi Chi LaRue will do wonders for my image.
"All kidding aside,” he said, “it's going to be a lot of work — but it's also going to be a lot of fun.”
For more information on C1R or its products, visit the website.
To contact Moore, call (323) 337-9543 or email him at andy@c1r.com .
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