Jameson Reveals Just How Lucrative ClubJenna Is

SCOTTSDALE, Ariz. — Business is booming for Jenna Jameson’s ClubJenna as revenue is expected to climb this year to $30 million, a 30 percent increase from last year’s figures, according to an article in this week’s Forbes magazine.

With the hike in revenue, profits are expected to reach nearly $15 million this year, she told Forbes.

ClubJenna, which typically sells 50,000 videos that go for $50 a unit, also is lining up five new actresses for the label — excelling the studio’s output to a projected three dozen in 2005 from only three in 2004.

Not bad for Jameson, 31, who hasn't had sex on-camera with a male partner (other than her husband Jay G. Grdina) in seven years.

Porn’s best-known personality, with all the mainstream attention, is attempting to transcend the adult biz to become a bona fide celebrity.

She regularly appears on “The Howard Stern Show,” as well as “The O’Reilly Factor.” Her memoir, “How to Make Love Like a Porn Star,” spent six weeks on the New York Times bestseller list last year. And, she is making a fortune off ringtones, or “moantones,” through her Y-Tell division. She also has a sex toy line, as well as a Jenna doll, and markets an online video game.

There’s more. Jameson now has scored another coup as the A&E network is reviewing a new pilot for a reality series. Further, there are talks she wants to do a film on her life story.

She also is ready to get into Jenna-branded strip clubs, cosmetics and a clothing line.

"I always wanted to be a star," Jameson told Forbes. "I've always embraced my hardcore roots, but becoming a household name was an important thing to me."

Since 1993, Jameson has starred in more than 50 adult videos, selling millions of copies worldwide.

Thousands of ClubJenna members pay $35 a month for access to her site, which rakes in $12 million annually (or 40 percent of ClubJenna's annual revenue). ClubJenna also runs 16 other adult stars' websites, including all five ClubJenna women and Vivid Entertainment starlets Tera Patrick and Briana Banks.

Jameson, in the Forbes article, revealed that she pays her new stars a base of $50,000 to $150,000 a year, plus a 3 percent cut of any sales over the 10,000-copy mark.

"This has developed from an individual star into a porn conglomerate," said Grdina, who acts as her manager and goes by the stage name Justin Sterling. "Her brand has been developed with the reputation of being the best, and now we are capitalizing on that and monetizing the name."

Forbes magazine published the piece on Jameson as part of its “Celebrity 100” list.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Cherie DeVille Drops New 'Wankaoke' Episode

Multi-XMAs winner Cherie DeVille has dropped the latest episode of her OnlyFans game show series “Wankaoke,” alongside co-creator Silvia Saige and Chad Diamond.

Codi Vore Performs 1st Anal in Latest From Transfixed

Codi Vore performs her first anal scene with Zariah Aura in the latest release from Transfixed, titled "Happy Panty-Versary."

Bellesa Plus Debuts 2nd Season of 'Zero to Hero'

Bellesa Plus has launched the second season of its series "Zero to Hero."

Cubbi Thompson Fronts Latest From Reality Kings

Cubbi Thompson stars with Mike Ox in the latest release from Reality Kings, titled “Making Him Sweat!”

Lily Starfire on Power, Pleasure, and Listening to Her Body

On any given day, you might easily pass Lily Starfire in a park or notice her picking out vegetables at the market, and never guess that she’s one of the adult industry’s rising stars. Not because she doesn’t look the part — she’s radiant — but because there’s zero diva energy here, just a young woman with an easygoing smile, a contagious laugh and a friendly aura that whispers “Georgia roots.”

Destiny James, Breezy Bri Headline 'Lesbian Step-Daughters 8'

Destiny James and Breezy Bri topline “Lesbian Step-Daughters 8” from Girlfriends Films.

Liz Jordan, Sarah Illustrates Star in 3rd Installment of Blacked Feature 'The Blueprint'

Liz Jordan stars with Vixen Media Group exclusives Sarah Illustrates and Jason Luv in the third installment of studio imprint Blacked's new feature, "The Blueprint."

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

TEAs Reveal 2026 Event Dates

The 2026 Trans Erotica Awards (TEAs) and related festivities will take place March 6-8 at Avalon in Hollywood, organizers have announced.

Elly Clutch Leads Latest From Brazzers

2024 XMAs Female Clip Creator of the Year Elly Clutch stars with Mick Blue in the latest scene from Brazzers, titled “Co-Anchors With Benefits.”

Show More