Athletic Model Guild Hires New Director of Marketing, Sales

EL CERRITO, Calif. — Gay production company Athletic Model Guild has tapped Larry Cole as their new director of marketing and sales. Cole will be representing both of the studios lines, AMG Classics and AMG Brasil, as well as redesigning the studio’s websites later in the year.

Cole, who has 20 years of experience in sales and marketing, returns to AMG after a four-year hiatus from the company, and is the first new hire the company has made since being founded in 2004.

"I'm glad to finally be able to align one of my great passions with a job that I really enjoy,” Cole said. “Most people are never able to achieve this goal, and I’m grateful that Dennis has offered me this opportunity to come back and represent the 60-year history of AMG as the oldest continually operating studio in the gay industry."

AMG owner Dennis Bell acquired the complete library of legendary muscle photographer/filmmaker Bob Mizer in 2004, which comprises the content available from the AMG Classic line. Dating back to the late ‘40’s, Mizer’s work includes thousands of photos and more than 3,000 films. Bell told XBIZ he is in the process of digitizing and remastering the content for distribution on DVD, but that it is a painstakingly slow process.

The studio also produces a contemporary line of hardcore DVDs with its AMG Brasil line. Shot entirely on location in Brazil with local amateur models, the studio has enjoyed critical acclaim for 2007’s big-budget production, the two-part “Amazônia: Capture & Release.”

“Larry was instrumental as we rebuilt AMG's foundation back in our first year, and it is with great pleasure that we welcome him back in a much larger role,” AMG President Dennis Bell said. "He will be well received by all of our retail customers, and will be a great support to our wholesale partners, Paladin Video and Colt Studio Group."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kyaa Chimera, Renee Rose Front Latest From Family Strokes

Kyaa Chimera and Renee Rose star with multi-XMAs winner Tommy Gunn in the latest release from Family Stroke.

Lilly Bell Headlines 'Maison Close' From Dorcel

2025 XMAs Girl/Girl Performer of the Year Lilly Bell stars in "Maison Close," the latest feature from Dorcel.

Milena Ray Is Hustler's 'Cover Honey' for May

Milena Ray is the Cover Honey for the May issue of Hustler Magazine and appears in a 14-page centerfold spread shot by Davide Esposito.

Vanna Bardot, Chloe Foxxe Headline 'Dad's Lesbian Lover 4'

Two-time XMAs Female Performer of the Year Vanna Bardot and Chloe Foxxe topline the fourth volume of "Dad's Lesbian Lover," the latest release from Girlfriends Films.

Andylynn Payne, Sasha Tatcha Topline 'TS Girls Do It Best 3' From TransSensual

Andylynn Payne and Sasha Tatcha headline "TS Girls Do It Best 3," from Mile High Media studio imprint TransSensual.

Casey Calvert Wraps Production on Girlsway Feature 'Straight Girls'

Adult Time has announced that production has wrapped on the feature, "Straight Girls," directed by multi-XMAs winner Casey Calvert.

On the Set: Seth Gamble, Wicked Serve Up 'Sweet Juggs of Justice'

It’s Easter Sunday, and there’s a rainbow shining at Tranquility Canyon Movie Ranch in Santa Clarita, California. Only this one isn’t in the sky. It’s on the ground and made up of four powerhouse performers, Angel Youngs, Octavia Red, Rissa May, and Vanna Bardot, dressed in vivid, artfully styled color on the set of Seth Gamble’s new Wicked Pictures feature, “Sweet Juggs of Justice.”

Violet Voss Makes Her Blacked Raw Debut

Violet Voss has made her debut for Vixen Media Group studio imprint Blacked Raw, alongside multi-XMAs winner Isiah Maxwell.

Penny Barber, Nina Nova Star in Latest From Girlsway

2025 XMAs MILF Performer of the Year Penny Barber stars with Nina Nova in the latest release from Girlsway series "Mommy's Girl," titled "A Bit of a Stretch."

Lucy Mochi Makes Her Jules Jordan Debut

Lucy Mochi has made her debut for Jules Jordan Video alongside Hollywood Cash.

Show More