Athletic Model Guild Hires New Director of Marketing, Sales

EL CERRITO, Calif. — Gay production company Athletic Model Guild has tapped Larry Cole as their new director of marketing and sales. Cole will be representing both of the studios lines, AMG Classics and AMG Brasil, as well as redesigning the studio’s websites later in the year.

Cole, who has 20 years of experience in sales and marketing, returns to AMG after a four-year hiatus from the company, and is the first new hire the company has made since being founded in 2004.

"I'm glad to finally be able to align one of my great passions with a job that I really enjoy,” Cole said. “Most people are never able to achieve this goal, and I’m grateful that Dennis has offered me this opportunity to come back and represent the 60-year history of AMG as the oldest continually operating studio in the gay industry."

AMG owner Dennis Bell acquired the complete library of legendary muscle photographer/filmmaker Bob Mizer in 2004, which comprises the content available from the AMG Classic line. Dating back to the late ‘40’s, Mizer’s work includes thousands of photos and more than 3,000 films. Bell told XBIZ he is in the process of digitizing and remastering the content for distribution on DVD, but that it is a painstakingly slow process.

The studio also produces a contemporary line of hardcore DVDs with its AMG Brasil line. Shot entirely on location in Brazil with local amateur models, the studio has enjoyed critical acclaim for 2007’s big-budget production, the two-part “Amazônia: Capture & Release.”

“Larry was instrumental as we rebuilt AMG's foundation back in our first year, and it is with great pleasure that we welcome him back in a much larger role,” AMG President Dennis Bell said. "He will be well received by all of our retail customers, and will be a great support to our wholesale partners, Paladin Video and Colt Studio Group."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Peachy Alice Fronts Latest From Immoral Productions

Peachy Alice stars in a new trilogy from Immoral Productions, alongside Charlie Dean, Matt Bird, and studio honcho “Porno Dan” Leal.

Jessi Rae Signs Exclusive Contract With Vixen Media Group

Vixen Media Group (VMG) has signed Jessi Rae to an exclusive contract.

Pure Taboo Debuts Bree Mills Thriller 'The Party's Over'

Hazel Moore stars with Liz Jordan and Hailey Rose in the latest thriller from Pure Taboo, titled “The Party’s Over.”

Athena Heart Stars in Latest From TeamSkeet

Athena Heart stars with Jason Sarcinelli, Axel Haze, and Nick Strokes in the latest release from TeamSkeet.

Violet Myers, Valentina Nappi Star in Latest From Brazzers

2025 XMAs Premium Social Creator of the Year Violet Myers stars with Valentina Nappi and Ricky Johnson in the latest release from Brazzers, titled “V and V Share a Big D.”

2025 AltStar Awards Nominees Announced

Nominations have been announced for the 2025 AltStar Awards, aka the AltPorn Awards, presented by Bad Dragon.

Angela White Stars in New Interactive Scene From Brazzers

Multi-XMAs winner Angela White stars with reigning and two-time XMAs Europas Male Performer of the Year Christian Clay in a new interactive release from Brazzers, titled “Taking Angela Back To Your Place.”

Marvin Love Directs 'Rich and Horny Weirdos' for Brazzers

Brazzers has released a new scene directed by Marvin Love, titled “Rich and Horny Weirdos.”

Julia James, Sage Hunter Topline 'Lesbian Sister In-Laws' Sequel

Julia James and Sage Hunter headline the latest release from Girlfriends Films, titled “Lesbian Sister In-Laws 2.”

Jade Greene Fronts Latest From TeamSkeet

Jade Greene stars with Nicky Rebel in the latest release from TeamSkeet.

Show More