Athletic Model Guild Hires New Director of Marketing, Sales

EL CERRITO, Calif. — Gay production company Athletic Model Guild has tapped Larry Cole as their new director of marketing and sales. Cole will be representing both of the studios lines, AMG Classics and AMG Brasil, as well as redesigning the studio’s websites later in the year.

Cole, who has 20 years of experience in sales and marketing, returns to AMG after a four-year hiatus from the company, and is the first new hire the company has made since being founded in 2004.

"I'm glad to finally be able to align one of my great passions with a job that I really enjoy,” Cole said. “Most people are never able to achieve this goal, and I’m grateful that Dennis has offered me this opportunity to come back and represent the 60-year history of AMG as the oldest continually operating studio in the gay industry."

AMG owner Dennis Bell acquired the complete library of legendary muscle photographer/filmmaker Bob Mizer in 2004, which comprises the content available from the AMG Classic line. Dating back to the late ‘40’s, Mizer’s work includes thousands of photos and more than 3,000 films. Bell told XBIZ he is in the process of digitizing and remastering the content for distribution on DVD, but that it is a painstakingly slow process.

The studio also produces a contemporary line of hardcore DVDs with its AMG Brasil line. Shot entirely on location in Brazil with local amateur models, the studio has enjoyed critical acclaim for 2007’s big-budget production, the two-part “Amazônia: Capture & Release.”

“Larry was instrumental as we rebuilt AMG's foundation back in our first year, and it is with great pleasure that we welcome him back in a much larger role,” AMG President Dennis Bell said. "He will be well received by all of our retail customers, and will be a great support to our wholesale partners, Paladin Video and Colt Studio Group."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Director/Performer Mark Anthony Passes Away at 56

Veteran performer and director Mark Anthony has reportedly passed away at the age of 56.

Lola Morango Makes Her Immoral Debut

Lola Morango has made her debut for Immoral Productions alongside Terry Banks, Matt Bird, and studio honcho "Porno Dan" Leal.

Leilani Li. Cali Sweets Star in Latest From TransAngels

Leilani Li and Cali Sweets star in the latest release from TransAngels, titled "Sorry I Fucked Your Sister."

Bellesa Plus Reveals Upcoming Reality Series Is Titled 'King or Cuck'

Bellesa Plus has revealed the title of its upcoming fan-competition reality series, "King or Cuck."

Leah Hayes, Elizabeth Skylar Front Latest Release From Transfixed

Leah Hayes and Elizabeth Skylar star with Sage Roux in the latest installment of the Transfixed series "Devil's Tgirls."

Sophia Sterling Toplines Latest 'Creampie Cuties' From Doghouse Digital

Sophia Sterling headlines the 12th volume of "Creampie Cuties," from Mile High Media studio imprint Doghouse Digital.Directed by Mike Quasar, the title also features Lana Smalls, Emma Rosie, and Ava Amira.

Reptyle to Debut Cross-Site Series 'Dark Mode'

Reptyle is premiering the new limited series "Dark Mode" on studio imprints Swappz, MYLF, TeamSkeet, Pervz, and FreeUse.

Dorcel Drops Franck Vicomte's 'PL4Y #5'

Dorcel has released director Franck Vicomte’s latest title, “PL4Y #5.”

Maddie Wren Makes Her Blacked Debut

Maddie Wren has made her debut for Vixen Media Group studio imprint Blacked alongside Kate Dalia and Hollywood Cash.

Andi Avalon Fronts Latest From Pure Taboo

Andi Avalon stars with Gunnar Bishop in the latest release from Pure Taboo, titled "Measuring Up to His Expectations."

Show More