Athletic Model Guild Hires New Director of Marketing, Sales

EL CERRITO, Calif. — Gay production company Athletic Model Guild has tapped Larry Cole as their new director of marketing and sales. Cole will be representing both of the studios lines, AMG Classics and AMG Brasil, as well as redesigning the studio’s websites later in the year.

Cole, who has 20 years of experience in sales and marketing, returns to AMG after a four-year hiatus from the company, and is the first new hire the company has made since being founded in 2004.

"I'm glad to finally be able to align one of my great passions with a job that I really enjoy,” Cole said. “Most people are never able to achieve this goal, and I’m grateful that Dennis has offered me this opportunity to come back and represent the 60-year history of AMG as the oldest continually operating studio in the gay industry."

AMG owner Dennis Bell acquired the complete library of legendary muscle photographer/filmmaker Bob Mizer in 2004, which comprises the content available from the AMG Classic line. Dating back to the late ‘40’s, Mizer’s work includes thousands of photos and more than 3,000 films. Bell told XBIZ he is in the process of digitizing and remastering the content for distribution on DVD, but that it is a painstakingly slow process.

The studio also produces a contemporary line of hardcore DVDs with its AMG Brasil line. Shot entirely on location in Brazil with local amateur models, the studio has enjoyed critical acclaim for 2007’s big-budget production, the two-part “Amazônia: Capture & Release.”

“Larry was instrumental as we rebuilt AMG's foundation back in our first year, and it is with great pleasure that we welcome him back in a much larger role,” AMG President Dennis Bell said. "He will be well received by all of our retail customers, and will be a great support to our wholesale partners, Paladin Video and Colt Studio Group."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tommy Gunn Publishes Memoir 'Unloaded'

Tommy Gunn has published a new memoir, titled “Tommy Gunn: Unloaded.”

'Elvish E-Girl' Elly Clutch Stars in Latest From Brazzers

2024 XMAs Female Clip Creator of the Year Elly Clutch stars with Victor Ray and Chloe Foxxe in the latest scene from Brazzers, titled “Elvish E-Girl Elly.”

Ricky's Room Drops Final Installment of Roxie Sinner Showcase

Ricky’s Room has released the final installment of its Roxie Sinner showcase, titled "Full Court Roxie."

Hailey Rose Leads Latest From Jules Jordan

Multi-XMAs winner Hailey Rose stars with Max Fills and Victor Ray in the latest release from Jules Jordan.

Dani Synclair Performs Her 1st Anal for West Coast Productions

Dani Synclair has performed her first anal scene with Isiah Maxwell in the latest release from West Coast Productions (WCP).

Ryan Reid Talks Fights, Firsts and the 'Deadly Vows' Finale

When “Deadly Vows,” the latest feature from director Ricky Greenwood, premiered on Digital Playground, it delivered more than high-gloss eroticism. The limited series unveiled a full-throttle action spectacle with sword fights, betrayals, and a main character who combines Jackie Chan’s martial artistry with a thirst for vengeance worthy of the Bride, Uma Thurman’s memorable assassin character in “Kill Bill.”

Jade Venus, Zariah Aura Star in Latest From Evil Angel

Jade Venus and Zariah Aura star in a scene from Evil Angel.

Lilly Bell Stars in 3rd Installment of Elegant Angel's 'Cheaters Anonymous'

Reigning XMAs Girl/Girl Performer of the Year Lilly Bell stars with Quinton James in the third installment of "Cheater's Anonymous," from Elegant Angel.

Angela White Delivers a 'Pizza Party Blowbang' for Brazzers

Angela White stars in the latest release from Brazzers, titled "Pizza Party Blowbang."

Elegant Angel Releases All-Girl Orgy From '2025 Performers of the Year'

Elegant Angel has released an all-girl orgy from the 2025 edition of its annual series "Performers of the Year."

Show More